Table of Contents
Policies + Guidelines
UGA faculty and staff are encouraged to engage in professional social media conversations that support UGA’s reputation and brand. The following policies and guidelines should be reviewed and kept in mind when using social media.
Managing University Social Accounts
As UGA grows, so does its digital and social footprint. Creating a social account for a school, unit or department is a long-term commitment, and we want to make sure you’ve considered these important questions:
- What audience you are trying to reach? Review the platform guidelines below.
- Is there already another UGA account reaching this audience? If so, can you partner with them?
- What do you want to accomplish with social media?
- Do you have time and resources to manage a social media account?
- Do you have a sustainable content plan?
- Who will manage this account daily?
Creating A UGA-Affiliated Social Media Account
By creating a UGA-affiliated account you agree to:
Strategy + Best Practices
Our approach to social media is comprehensive and built on best practices in the industry. We keep it straight-forward, and that’s effective.
- Tell the UGA Story: Deliver engaging, high-quality content to our followers to both entertain and inform about our commitment to our Bulldog family and the state of Georgia.
- Grow and Protect the Brand: Build awareness of the UGA brand through engagement efforts and visual and tone consistency while participating in the social conversation surrounding the University of Georgia.
- Manage Our Digital Footprint: Support social media managers across campus and advise on maintaining UGA-affiliated social account creation. Offer resources for best practices and cross-campus collaboration on our social channels.
We are happy to consult on social media strategy for units or campaigns; just email the UGA social team.
Identify your target audience and which platform is best to reach them. Consider the types of posts, best time of day, and tone and voice for sharing content with this audience. Be only where you need to be and not on platforms that don’t support your goals.
Posts with a visual element receive 2.3x more engagement. Photo. Video. GIF. Emoji. Make sure you’re including some sort of image in your social post.
All social networks offer the ability to download data into an excel format. Review follower growth, post impressions and engagement data regularly to identify content trends and areas to improve. We suggest reviewing this data monthly or quarterly so you can make changes to your content strategy.
Consistency is key. Although many social media mangers have other duties, it’s important to make time to post regularly and consistently to your channels. Aim to post on every channel 3-5x/week. If you are unable to find content to post or the time to post consistently you should consider a different tactic for communicating with your target audience.
Social media is meant to be a conversation. In addition to making time for posting, make time to respond and engage with followers.
|Feature stories about humans at UGA or research that is making an impact. High-quality photos or video. Curated content that has performed well on other platforms.
|18-35 yr olds
|People-centric photos or campus scenery to your feed/grid. Use stories for behind-the-scenes perspective and graphics promoting events or reminders. Share short video using Reels and longer, formal video on IG TV
|10-29 yr olds
|Short form (under a minute) videos often centered around entertainment, dance, pranks, and lifestyle. Content is usually very creator-focused and performs best when featuring a consistent personality. App heavily relies on trending audio (music and dialogue) clips.
|Real-time sharing of news and trending topics. Research and announcements that are timely. Hashtags and emojis are used frequently. Tag accounts in photos when possible.
|25-55 yr old business professionals
|Business-oriented news and stories about research or economic impact. Job placement stats and business partnerships. Impact on industry and relevance are important. Tag businesses when possible. Leverage influential alumni and use of groups.
|Hosting and archiving video. Leverage the description area for SEO perks.
Hashtags are used to bring together messages based on themes and topics. These are the hashtags supported by the main UGA brand accounts. Using these hashtags will increase the visibility of your post among other UGA accounts, as well as increase findability of the UGA brand.
Social Media Ambassadors
The University of Georgia has a team of student social media ambassadors known as “Digital Dawgs”. These students represent UGA and present a behind-the-scenes look at the student experience on campus and in Athens from official UGA-branded Instagram accounts. While their content is not dictated by the Division of Marketing and Communications, our team is in frequent communication with the students and offers suggestions of events on campus to cover or initiatives to highlight. If you ever feel there is an event you’d like shared with the Digital Dawgs, email that information to the UGA social team for consideration.
Campus communicators are encouraged to connect with the ambassador(s) from their area of campus and repurpose their content on the school/college/unit’s social media accounts. While we try to ensure every aspect of campus is represented among the students, it is possible there may not be a student from your area.
Social Media Account Directory
The Division of Marketing and Communications manages the official UGA brand accounts across these social networks:
UGA schools, units, departments and athletic teams maintain their own social accounts. A complete list of UGA-affiliated accounts is available in our A-Z Index.
Downloads and Resources
Social Media One Pager
Printable one pager of our social media guidelines, best practices, platform recommendations and contacts needed for managing a UGA-affiliated social media account.
Social Media Profile Icon
All UGA-affiliated social media pages should have branded icons. If you need a social media icon, contact your logo liaison who can get one made for you. For assistance uploading your profile icon, contact your school or department communications office.
UGA Giphy Channel
Giphy is an online database for short, looping videos—commonly known as ‘GIFs’—that can be used on Facebook and Twitter, as well as within Instagram stories and text messages.
We have a University of Georgia brand channel on Giphy to host UGA-themed GIFs. We are constantly developing new and timely GIFs that can be used by our social audiences to elevate recognition of the UGA brand.