Policies + Guidelines
UGA faculty and staff are encouraged to engage in professional social media conversations that support UGA’s reputation and brand. The following policies and guidelines should be reviewed and kept in mind when using social media.
Managing University Social Accounts
As UGA grows, so does its digital and social footprint. Creating a social account for a school, unit or department is a long-term commitment, and we want to make sure you’ve considered these important questions:
- What audience you are trying to reach?
- What are your goals?
- Do you have a sustainable content plan?
Strategy + Best Practices
Our approach to social media is comprehensive and built on best practices in the industry. We keep it straight-forward, and that’s effective.
- Tell the UGA Story: Deliver engaging, high-quality content to our followers to both entertain and inform about our commitment to our Bulldog family and the state of Georgia.
- Grow and Protect the Brand: Build awareness of the UGA brand through engagement efforts and visual and tone consistency while participating in the social conversation surrounding the University of Georgia.
- Manage Our Digital Footprint: Support social media managers across campus and advise on maintaining UGA-affiliated social account creation. Offer resources for best practices and cross-campus collaboration on our social channels.
We are happy to consult on social media strategy for units or campaigns; just email the UGA social team.
Identify your target audience and which platform is best to reach them. Consider the types of posts, best time of day, and tone and voice for sharing content with this audience.
Posts with a visual element receive 2.3x more engagement. Photo. Video. GIF. Emoji. Make sure you’re including some sort of image in your social post.
All social networks offer the ability to download data into an excel format. Review follower growth, post impressions and engagement data regularly to identify content trends and areas to improve. We suggest reviewing this data monthly or quarterly so you can make changes to your content strategy.
Contact Marketing and Communications for help developing a monthly dashboard to track your data.
Social media humanizes your brand when you have authentic conversations with your audience. Set aside time to answer messages and review comments daily. Review our guidelines for response flowchart.
|All||Humanizing brands through storytelling. High-quality visuals and conversational engagement with audiences. Photo and video use is extremely important, especially live video and interactive panorama photography. Make sure photo/video is top quality. Hashtags are not often used. When possible, leverage tagging of followers or other pages in photos or posts.|
|18-25yr olds||High-quality visual storytelling, including campus scenery and nostalgic photos. Photo and video must be compelling. Hashtags and emojis are used frequently. Tag followers and locations in photos when possible.|
|All||Showcasing influence and relevancy via real-time sharing of news and trending topics. Tweets should always include a photo. Hashtags and emojis are used frequently. Tag accounts in photos when possible.|
|20-55yr old business professionals||Business-oriented news and social and economic impact on the job force, such as job placement and business partnerships. Impact and relevance are important. Tag major businesses when possible. Leverage influential alumni and use of groups.|
|YouTube||All||Hosting and archiving videos. Leverage the description area for SEO perks.|
Hashtags are used to bring together messages based on themes and topics. These are the hashtags supported by the main UGA brand accounts. Using these hashtags will increase the shareability of your post among other UGA accounts, as well as increase findability of the UGA brand.
The University of Georgia has a team of around 30 student social media ambassadors, or Digital Dawgs. These students represent UGA and present a behind-the-scenes look at the student experience on campus and in Athens from official UGA-branded Instagram accounts. While their content is not dictated by the Division of Marketing and Communications, our team is in frequent communication with the students and offers suggestions of events on campus to cover or initiatives to highlight. If you ever feel there is an event you’d like shared with the Digital Dawgs, email that information to the UGA social team for consideration.
Campus communicators are encouraged to connect with the ambassador(s) from their area of campus and repurpose their content on the school/college/unit’s social media accounts. While we try to ensure every aspect of campus is represented among the students, it is possible there may not be a student from your area.
The Division of Marketing and Communications manages the official UGA brand accounts across these social networks:
UGA schools, units, departments and athletic teams maintain their own social accounts. A complete list of UGA-affiliated accounts is available in our A-Z Index.
Downloads and Resources
Social Media Profile Badges
All UGA-affiliated social media pages should have branded icons. For assistance uploading your profile badge, call the UGA social team at (706) 542‑9731.
UGA Giphy Channel
Giphy is an online database for short, looping videos—commonly known as ‘GIFs’—that can be used on Facebook and Twitter, as well as within Instagram stories and text messages.
We have a University of Georgia brand channel on Giphy to host UGA-themed GIFs. We are constantly developing new and timely GIFs that can be used by our social audiences to elevate recognition of the UGA brand.