Policies + Guidelines

UGA faculty and staff are encouraged to engage in professional social media conversations that support UGA’s reputation and brand. The following policies and guidelines should be reviewed and kept in mind when using social media.

Be Transparent
Represent yourself accurately and be transparent about your role at UGA. Do not speak on behalf of the university. Instead, indicate that your posts represent your personal views and not the opinions of the university. Make it clear by adding “views expressed are my own” in your profile.
Be Thoughtful
Social media provides a place to foster community and conversation. Adding value is good when on-topic and in moderation. Positive and negative content are legitimate parts of any conversation. Admit when you make mistakes and correct inaccurate information. Think before you post. As UGA faculty/staff, be thoughtful about how you present yourself in online networks. By identifying yourself as a member of the university family, you are a reflection of other UGA faculty/staff, managers, donors, etc. There is no such thing as anonymous posts or comments. Be mindful of what is considered appropriate behavior. Anything considered inappropriate offline is likely inappropriate online too.
Be Aware of Liability
You are responsible for what you post on your own social platforms and on UGA channels. Do not disclose financial or confidential student, faculty, staff, athletic, research or institutional information. Do not share university-related information that is not a matter of public record. Do not post or comment about legal matters or when the topic being discussed may be considered an emergency or crisis. Ask the UGA social team for assistance if you are in doubt about whether you should post on a questionable topic.
Follow Existing UGA Electronic Communications Policies

Social media usage at UGA is subject to the same policies that govern all electronic communications. Familiarize yourself with and abide by these policies when posting online.

Managing University Social Accounts

As UGA grows, so does its digital and social footprint. Creating a social account for a school, unit or department is a long-term commitment, and we want to make sure you’ve considered these important questions:

  • What audience you are trying to reach? Review the platform guidelines below.
  • Is there already another UGA account reaching this audience? If so, can you partner with them?
  • What do you want to accomplish with social media?
  • Do you have time and resources to manage a social media account?
  • Do you have a sustainable content plan?
  • Who will manage this account daily?

Creating A UGA-Affiliated Social Media Account

By creating a UGA-affiliated account you agree to:

Follow UGA Brand Standards

Adhere to brand guidelines, including name and profile icon use. Any accounts found to be out of compliance with UGA brand guidelines will be reported by the Division of Marketing and Communications to the platform for removal.

  • Name: Page and account names should include “UGA” or “University of Georgia” (ie. @uga[name] University of Georgia Department of [Name]).
  • Icon: UGA-affiliated accounts should have a UGA-branded icon as the profile image. These are made by the Division of Marketing & Communications. A unit/college’s logo liaison can request a social icon for you by emailing Whitney Mathisen.
  • Notify: Email the UGA social team and copy your school or department communications office to let us know you’ve created an account.

Remember that you represent UGA. Be familiar with our visual standards when creating your social media profiles and posting content. If you have questions about brand or editorial guidelines, contact your school or department’s communications office or the Division of Marketing and Communications.

Understand the Platforms
Educate yourself on best practices for the platform and stay abreast of emerging trends. Review the platform guidelines provided below. If you need guidance for how to manage a social media account, consult with your school or department’s communications office. Additionally, you may contact the UGA social team in the Division of Marketing and Communications for assistance and training.
Engage Community Regularly

It’s important to establish a regular routine for managing your social media accounts. Aim to login at least 3x/week to post or interact with followers. If you cannot find the time to consistently post or access your social account, you must deactivate it or hand it off to another member of your team who has been trained to succeed you. Contact your school or department’s communications office for assistance. If you are locked out of an account, create a help ticket on the social platform. The UGA Marketing and Communications social team cannot recover accounts, cannot delete accounts and cannot get accounts verified.

Get Approval to Use Trademarks
Be sure you have permission to use third-party images and other materials that you, your department or the university does not directly own. For example, if you step outside on campus and take photos of a building, you are allowed to use this photo on social media, provided people’s faces are not clearly depicted in them. If people are prominently featured and identifiable, you must obtain permission from them to use their image.
Amplify Emergency Communications
In times of an emergency, such as inclement weather or a campus crisis, information needs to reach all the members of the university community as quickly as possible. It is important for all of UGA’s social channels to work in unison to amplify the messages coming from official university communications. Make sure to regularly check the main UGA accounts for messages that need amplification and retweet or share those messages on your channel to ensure safety and awareness.

Monitor and Moderate Comments

You are responsible for monitoring and moderating posts or comments on your page from other users. UGA accounts reserve the right to remove any posts for any reason and will delete posts that:

  • include violent, obscene, profane, hateful or racist comments;
  • use offensive or inappropriate language;
  • are offensive, denigrating or out of context;
  • threaten or defame any person or organization;
  • disclose personally identifiable information, such as addresses or phone numbers;
  • include copyrighted material;
  • would be considered spam;
  • suggest or encourage illegal activity;
  • solicit, advertise or endorse a third-party business or service;
  • are multiple successive off-topic posts by a single user; or
  • are repetitive posts copied and pasted by multiple users.

When a post violates one or more of these, you have the responsibility and discretion to remove the offending posts. You may temporarily block visitors who repeatedly violate these guidelines. If you believe a post demonstrates a credible threat, immediately notify UGA Police at (706) 542-5813.

Avoid the temptation to remove posts that are merely critical, angry or represent a different opinion. Respond to negative comments professionally and provide any additional information that may help resolve the issue or correct the misinformation.

Strategy + Best Practices

Social Media One Pager

Our approach to social media is comprehensive and built on best practices in the industry. We keep it straight-forward, and that’s effective.

  1. Tell the UGA Story: Deliver engaging, high-quality content to our followers to both entertain and inform about our commitment to our Bulldog family and the state of Georgia.
  2. Grow and Protect the Brand: Build awareness of the UGA brand through engagement efforts and visual and tone consistency while participating in the social conversation surrounding the University of Georgia.
  3. Manage Our Digital Footprint: Support social media managers across campus and advise on maintaining UGA-affiliated social account creation. Offer resources for best practices and cross-campus collaboration on our social channels.

We are happy to consult on social media strategy for units or campaigns; just email the UGA social team.

Best Practices

Know your audience

Identify your target audience and which platform is best to reach them. Consider the types of posts, best time of day, and tone and voice for sharing content with this audience. Be only where you need to be and not on platforms that don’t support your goals.

Always Include a Visual

Posts with a visual element receive 2.3x more engagement. Photo. Video. GIF. Emoji. Make sure you’re including some sort of image in your social post.

Track your data

All social networks offer the ability to download data into an excel format. Review follower growth, post impressions and engagement data regularly to identify content trends and areas to improve. We suggest reviewing this data monthly or quarterly so you can make changes to your content strategy.

Establish a routine

Consistency is key. Although many social media mangers have other duties, it’s important to make time to post regularly and consistently to your channels. Aim to post on every channel 3-5x/week. If you are unable to find content to post or the time to post consistently you should consider a different tactic for communicating with your target audience.

Social media is meant to be a conversation. In addition to making time for posting, make time to respond and engage with followers.

Platform Guide

Platform Audience Best for
Facebook All Feature stories about humans at UGA or research that is making an impact. High-quality photos or video. Curated content that has performed well on other platforms.
Instagram 18-35 yr olds People-centric photos or campus scenery to your feed/grid. Use stories for behind-the-scenes perspective and graphics promoting events or reminders. Share short video using Reels and longer, formal video on IG TV
TikTok 10-29 yr olds Short form (under a minute) videos often centered around entertainment, dance, pranks, and lifestyle. Content is usually very creator-focused and performs best when featuring a consistent personality. App heavily relies on trending audio (music and dialogue) clips.
Twitter All Real-time sharing of news and trending topics. Research and announcements that are timely. Hashtags and emojis are used frequently. Tag accounts in photos when possible.
LinkedIn 25-55 yr old business professionals Business-oriented news and stories about research or economic impact. Job placement stats and business partnerships. Impact on industry and relevance are important. Tag businesses when possible. Leverage influential alumni and use of groups.
YouTube All Hosting and archiving video. Leverage the description area for SEO perks.


Hashtags are used to bring together messages based on themes and topics. These are the hashtags supported by the main UGA brand accounts. Using these hashtags will increase the visibility of your post among other UGA accounts, as well as increase findability of the UGA brand.

Brand and Campus

Social Media Ambassadors

The University of Georgia has a team of student social media ambassadors known as “Digital Dawgs”. These students represent UGA and present a behind-the-scenes look at the student experience on campus and in Athens from official UGA-branded Instagram accounts. While their content is not dictated by the Division of Marketing and Communications, our team is in frequent communication with the students and offers suggestions of events on campus to cover or initiatives to highlight. If you ever feel there is an event you’d like shared with the Digital Dawgs, email that information to the UGA social team for consideration.

Campus communicators are encouraged to connect with the ambassador(s) from their area of campus and repurpose their content on the school/college/unit’s social media accounts. While we try to ensure every aspect of campus is represented among the students, it is possible there may not be a student from your area.

School of Public and International Affairs
International Affairs
Hugh Hodgson School of Music
College of Family and Consumer Sciences
Nutritional Sciences (Pre-Med)
Grady College of Journalism and Mass Communication
Entertainment and Media Studies
Mary Frances Early College of Education
Exercise and Sport Science
Grady College of Journalism and Mass Communication
Franklin College of Arts and Sciences
Mary Frances Early College of Education
Special Education
College of Family and Consumer Sciences
Fashion Merchandising
Grady College of Journalism and Mass Communications
Public Relations
College of Environment and Design
Landscape Architecture
School of Public and International Affairs
Political Science
Terry College of Business
Franklin College of Arts and Sciences
Biochemistry, Molecular Biology
Warnell School of Forestry and Natural Resources
Parks, Recreation and Tourism Management
School of Public and International Affairs
International Affairs, Political Science
School of Public and International Affairs
Political Science, International Affairs, Economics
Grady College of Journalism and Mass Communication
Entertainment and Media Studies
Mary Frances Early College of Education
Exercise and Sports Science
College of Engineering
Environmental Engineering
Franklin College of Arts and Sciences
Grady College of Journalism and Mass Communication
Public Relations
Terry College of Business
International Business and Economics
Franklin College of Arts and Sciences
Franklin College of Arts and Sciences
Biochemistry, Molecular Biology
Terry College of Business
School of Public and International Affairs
International Affairs
College of Agricultural and Environmental Sciences
Biological Sciences
College of Agricultural and Environmental Sciences
Agricultural Communication
College of Engineering
Environmental Engineering
Franklin College of Arts and Sciences
Psychology, Sociology
Augusta University/University of Georgia Medical

Medical Student
College of Pharmacy
Pharmaceutical Science

Social Media Account Directory

The Division of Marketing and Communications manages the official UGA brand accounts across these social networks:


UGA schools, units, departments and athletic teams maintain their own social accounts. A complete list of UGA-affiliated accounts is available in our A-Z Index.

Downloads and Resources

Social Media One Pager

Printable one pager of our social media guidelines, best practices, platform recommendations and contacts needed for managing a UGA-affiliated social media account.

Social Media One Pager

Social Media Profile Icon

All UGA-affiliated social media pages should have branded icons. If you need a social media icon, contact your logo liaison who can get one made for you. For assistance uploading your profile icon, contact your school or department communications office.

UGA Giphy Channel

Giphy is an online database for short, looping videos—commonly known as ‘GIFs’—that can be used on Facebook and Twitter, as well as within Instagram stories and text messages.
We have a University of Georgia brand channel on Giphy to host UGA-themed GIFs. We are constantly developing new and timely GIFs that can be used by our social audiences to elevate recognition of the UGA brand.