White Holding Shape
The white holding shape provides a buffer between the interior shield elements and the background. Do not change its color and remove it only when the logo is applied on a completely white background. All color variations of the logo include the white holding shape.
Shadows behind the arch plinths imply that the arch protrudes from and is lighter than the interior shield elements. Consider the shadows when embossing or debossing the logo.
Interior Shield Elements
These pieces are solid colors in all color variations except the white logo, where they are transparent.
Top level logos are those that identify the 27 colleges or administrative divisions of the University of Georgia, as well as multidisciplinary or highly independent units.
|EPS||vector file, scalable||large-format printing, embroidery, embossing|
|JPG||raster file||web, digital|
|PNG||raster file||web, digital, where background transparency is required|
Department level logos add a second tier of hierarchy to the top level logos. The hierarchy can change to prioritize the top level or the department level, depending on the need. Both tiers offer single and double line configurations.
Multi-tier logos are available for sub-units or labs that need to be closely identified with their parent entities. The sub-unit or lab name always appears underneath the rule. Each tier offers single and double line configurations.
Circular configurations of the unit logo may be used in only two circumstances:
- as embroidered patches on medical uniforms.
- as metallic lapel pins and coins.
Consistent presentation is vital in strengthening a brand’s recognizability and impact. Any modification to our logo is therefore prohibited.
One-Color Logo on Near-White Backgrounds
When project budgets limit a print job to one color, use the Red (2CR) or Black (2CB) logo on a completely white background, or use the Reversed White (W) logo on a dark background (about 40% black or darker). If an off-white or near-white background must be used, it is acceptable to remove the white-holding shape from the Red or Black logo.
When a university entity works with affiliated yet independent entities or with outside partners, multiple logos may need to be displayed. The “I‑Bar,” a graphic element of the university brand, can be used to separate the logos.
Promotional Graphic Arrangement
When a university entity sponsors a separately branded event, these promotional graphic arrangements can be used. These arrangements allow the event and sponsoring entity to leverage the equity of the university brand and, if consistently used, will unify the various promotional efforts across campus to strengthen the university’s recognizability.
The University of Georgia wordmark and division name in these arrangements should not be used as logos. Use these arrangements as temporary promotional graphics only.
Embossing & Debossing
Configuration: University Formal Full Color (GEORGIA-FS-FC) for white vehicles, University Formal Reversed Color + White (GEORGIA-FS-CW) for non-white vehicles
Size: 21.75″ W
Placement: Centered in top door panel area above side molding, driver and passenger sides
Font: Trade Gothic Bold No. 2
Letter Height: 2.5″
Placement: Centered in bottom door panel area below side molding, driver and passenger sides
Font: Trade Gothic Bold No. 2; all caps
Letter Height: 1″ – 2″
Kerning: No less than −25
Placement: Centered under vehicle ID
Social media icons are offered as Photoshop files. Each file includes a text layer in which the name of the unit can be inserted.
We recommend producing name tags in plastic, UNISUB® or metal. Plastic name tags usually have specific dimensions (3″ × 2″ or 3.5″ × 1.25″). Name tags can be ordered from one of our licensed vendors.
The university logo is used on letterhead, envelopes, mailing labels and business cards. Departments and units should be inserted in the designated areas for each option. Small note cards and note pads intended for personalized, hand-written correspondence may use top-level or department-level logos.
|Neenah 24 lb. Classic Crest®||Avon Brilliant White||Smooth
|Neenah 24 lb. Classic Crest®||Avon Brilliant White||Eggshell|
|Neenah 24 lb., 70 lb. Classic Crest®||Avon Brilliant White||Smooth|
|Neenah 24 lb., 70 lb. ENVIRONMENT®||PC100 White||Smooth|
In order to maintain the university’s nonprofit mailing indicia from the United States Postal Service, a consistent return address style must be used. The distance between the logo and the return address is equal to the height of the logo’s wordmark. Any serif font may be used.
|‘Crack and Peel’ Label||White||5″ × 4″ or 4 × 3.25″|
What defines a logo?
A logo is the simplest visual representation of an entity. It identifies the entity like a person’s name identifies the person. A logo may be a wordmark (a graphic created only from letters), an emblem (a graphic created with no words) or a combination of both. For the University of Georgia, only logos created by Marketing & Communications from the visual identity system are considered official. Never create alternate graphics to identify the university or its units.
Promotional graphics may be created for temporary events or initiatives, but they must not incorporate any elements of the visual identity (the arch-shield icon, the University of Georgia wordmark). Instead, leverage the university brand by using the recommended promotional graphic arrangement. Keeping the university’s logos distinct and its elements exclusive helps strengthen the recognizability of UGA’s visual identity and consequently strengthens the recognizability of the university itself.
Who can use university-level logos?
Who can use unit logos?
University trademark policy also applies to individual unit logos. Contact the logo liaison for each unit for usage approval and access.
Can student groups use university trademarks (including logos)?
A student group’s access to university trademarks is determined by the group’s status. Four categories of student group statuses exist. See the Student Affairs trademark approval process.
What is the difference between a logo and a trademark?
A trademark is any graphic or verbiage legally registered and owned by an entity. Logos are a specific type of university trademark.
Can I use illustrated versions of the Arch?
Because the Arch is represented in the visual identity, illustrations of the Arch must not look like logo alterations. To ensure this, make sure any illustration of the Arch is detailed enough to be clearly distinguished from the arch-shield icon. An Arch illustration must include:
- the ribbed details of each column.
- the lightbulbs at the top of each side.
- the floral embellishments in the upper portion.
What is considered an alteration of the university’s logos?
Any graphic identifying the university or any of its units that includes an arch or any part of the University of Georgia wordmark is considered an alteration and is prohibited.
What is the purpose of the trademark symbols on university logos?
The trademark symbol indicates that the University of Georgia is in the process of registering the mark in question as its property. Keeping it intact discourages unauthorized use and protects the university’s reputation.
Can I remove the trademark symbol from university logos?
No. The trademark symbol must be kept intact on all logos to protect the university’s reputation.
Why is clear space important? How is it defined?
Clear space protects the logos’ integrity. When text or other graphics are placed too closely to a logo, it becomes difficult to recognize what is part of the logo and what is not. Over time, such misuse weakens the recognizability of the logo and the entity it represents. If, for example, a non-university entity’s name is placed too closely to the university logo on an event advertisement, the viewer can mistake the outside entity as part of the university instead of as a separate partner.
For ease of use, clear space guidelines have been derived directly from the logos’ characteristics. Keep in mind that these are minimum requirements, and using more clear space is encouraged when possible.