Key Strategic Brand Messages - University of Georgia Brand Style Guide

A strategic messaging framework was created to identify and outline the university’s priority messages. These strategic messages help us tell the comprehensive story of the university.

Strategic Message	Messaging Value Proposition	Core Message	Proof Points	Downloadable Assets
Research / Innovation	Through research and innovation, we are determined to promote stronger communities, healthier lifestyles and a more secure future.	Our research and innovation breakthroughs change lives.	Research that is centered on our impact on humanity Competitively funded federal research Faculty membership in national academies & other awards Innovation District programs / initiatives Diverse and inclusive research / innovation opportunities	Portal
Academic Excellence	The University of Georgia is reaching even higher national rankings because of our academic programs and research. Our commitment to excellence makes us one of the best public universities in the nation.	We provide exceptional academic opportunities.	Best Colleges rankings Incoming class profile National & International student academic awards CURO Faculty membership in national academies & other awards Small class initiatives	Portal
Economic Vitality / Public Service	The University of Georgia is committed to a strong economy, successful businesses, workforce development and robust communities.	We improve lives across Georgia and beyond through our service and support.	Proud land-grant and sea-grant university Statewide resource, with a focus on underserved Georgians Industry partnerships across the state, nation and world Technology Transfer Business growth and formation through Small Business Development Center Educating Georgia’s workforce Leadership development through the Vinson Institute	Portal
Value / Experience	We consistently rank as one of the nation’s very best public universities on measures of educational quality, value, and affordability because of the opportunities we provide to students both inside and outside the classroom.	Our valuable educational experiences prepare our graduates for extraordinary lives and careers.	Experiential learning opportunities (internships, study abroad, faculty mentored research, service learning) Double Dawgs Mentorships Retention and graduation rates Career outcomes Value rankings Georgia Commitment Scholarships Hundreds of student life organizations Diverse and inclusive culture	Portal
Leadership / Vision	More than two centuries ago, the University of Georgia was founded on the revolutionary idea of public higher education in America – establishing an enduring legacy of transformative leadership.	Our visionary leaders inspire our state, our nation and the world.	First state-chartered university ENTR program prepares student entrepreneurs Bulldog 100 Peabody Awards (founder and home) Georgia Groundbreakers (iconic leaders, innovators, and visionaries) Student and Faculty individual accomplishments Hiring initiatives	Portal

Strategic Messaging Framework [PDF]