Key Strategic Brand Messages
A strategic messaging framework was created to identify and outline the university’s priority messages. These strategic messages help us tell the comprehensive story of the university.
|Strategic Message||Messaging Value Proposition||Core Message||Proof Points||Downloadable Assets|
|Research / Innovation||
Through research and innovation, we are determined to promote stronger communities, healthier lifestyles and a more secure future.
|Our research and innovation breakthroughs change lives.||
|Academic Excellence||The University of Georgia is reaching even higher national rankings because of our academic programs and research. Our commitment to excellence makes us one of the best public universities in the nation.||We provide exceptional academic opportunities.||
|Economic Vitality / Public Service||The University of Georgia is committed to a strong economy, successful businesses, workforce development and robust communities.||We improve lives across Georgia and beyond through our service and support.||
|Value / Experience||We consistently rank as one of the nation’s very best public universities on measures of educational quality, value, and affordability because of the opportunities we provide to students both inside and outside the classroom.||Our valuable educational experiences prepare our graduates for extraordinary lives and careers.||
|Leadership / Vision||More than two centuries ago, the University of Georgia was founded on the revolutionary idea of public higher education in America – establishing an enduring legacy of transformative leadership.||Our visionary leaders inspire our state, our nation and the world.||