- Logo – the core identifier of an organization. It is a tool to build an identity for an organization that helps communicate and represent a brand. It is the most consistent component in an organization’s communications.
- Wordmark – a distinct text-only typographic treatment of the name(s) of an organization or institution used for identity and branding.
- Configuration – a graphic representation that includes logo elements and unit identifier(s) arranged in a specific manner to show hierarchy, purpose or priority.
Displayed below are the primary logos of the University of Georgia. Usage of any other academic or athletic logos of the university that are not included below are also subject to the university policies, style guides and procedures outlined on this site.
The following descriptors are protected wording of the University of Georgia and require approval for use in promotional or marketing purposes:
- University of Georgia®
- Between The Hedges®
- How ’Bout Them Dogs®
- How ’Bout Them Dawgs®
- Go You Silver Britches®
- Hairy Dawg™
- Deep South’s Oldest Rivalry™
- Hunker Down™
- University of Georgia Athletic Association™
Use of our marks on promotional items and merchandise should be done with thought and purpose. Use of university marks by any organization implies association. This page outlines how a requestor’s access to university trademarks is based on association with the University of Georgia. All usage of university marks must be approved by the Office of Trademarks and Licensing prior to use.
Companies interested in marketing, producing or selling merchandise using university trademarks through retail distribution channels must obtain a license to do so. Fermata Partners manages the University of Georgia’s retail efforts. All companies must complete the application and the requirements for licensing as outlined by Fermata.
Campus departments and recognized student organizations may use University of Georgia marks on product designs and on event promotional items. All departments and organizations must follow approval procedures.
Only colleges, schools, departments, divisions, units and other groups and organizations officially recognized by the University of Georgia are allowed to use university trademarks in conjunction with their organization’s name as outlined in the Unit Logos section.
The university grants student organizations the right to use the university’s trademarks in custom designs consistent with each group’s recognized status. Student organizations must be officially registered and follow the Student Affairs trademark use approval process.
No individual, regardless of their affiliation with the university, may use any university mark in any manner that suggests or implies university support or endorsement of a point of view, personal or political opinion, business activity or movement. The university recognizes the following exceptions:
- Cakes/Edibles – Adding marks to cakes, cookies and other edibles is permissible, with prior university approval, in commemoration of student graduations, marriages or other milestones.
Grave Markers – Alumni, faculty, staff and students of the university may, with prior university approval, use approved university marks in memorial of loved ones who have passed away.
- Student Business Cards – Students may have approved business cards displaying the school/college logo of which they are a student or with which they are officially associated, provided that the design of the card clearly indicates the student status of the cardholder.
Compliance Review and Approval
Seeking approval for appropriate usage of university marks is quick and efficient. These steps will ensure ease of review and provision of required documentation for internal reimbursements.
Step 1 – Select vendor to produce promotional item/
Any product or item for internal usage that uses a University of Georgia mark must be produced by an approved, licensed vendor.
Step 2 – Secure art proofs for review
An art proof from the vendor displaying the University of Georgia marks in use must be submitted to the Office of Trademarks and Licensing for approval before an order can be placed. If the vendor cannot provide an art proof for review, images of the promotional item along with a description indicating where/how the mark is to be used will suffice.
Step 3 – Complete/submit approval form
Step 4 – Compliance review
The request will be reviewed using the following criteria:
- Usage of licensed vendor(s);
- Marks are not altered, obscured or distorted in any way and are displayed with correct registration designations; and
- Context of usage is in accordance with Board of Regents and university policies.
Step 5 – Approval granted or denied
Following the completion of the trademark compliance review, requestors will be notified of whether their requested use has been approved or denied. If the requested use is approved, signed/dated approval forms will be returned to requestors and copies will be kept on file in the Division of Marketing and Communications.
Forms and Resources
The current University of Georgia trademark policy is maintained by the Division of Marketing and Communications. The policy is regularly reviewed and updated as needed.
University of Georgia policy stipulates that campus organizations must use approved vendors for merchandise fulfillment. These approved vendors have undergone a thorough screening process to guarantee that they:
- Adhere to strict business codes/ethics,
- Maintain liability insurance against claims on their products,
- Pay fees to the university for usage license(s), and
- Return royalties to the University of Georgia for retail sales of merchandise bearing our marks.
Become a Licensee
Fermata Partners grants licensing permission to approved vendors to use marks owned by the University of Georgia. Companies wishing to become licensed vendors should complete an application through Fermata. The review process takes approximately six weeks.
Compliance review begins with receipt of a completed approval form and art proof with marks displayed. Include as much detail as possible to facilitate quick and efficient approval.
Digital Art Sheet
This digital art sheet details the primary institutional academic and athletic marks, approved wording, brand colors and recommended usages for print, digital and embroidered executions. Usage of any other institutional academic or athletic logos, not included here, are also subject to university policies, style guides and procedures outlined on this site.
Use of university trademarks on any promotional items, merchandise or apparel is subject to compliance review. Externally paid advertising materials also require review.
Trademark approval on the following, and similar, items for internal school, college or units has been delegated to the executive leadership of the school, college or unit:
- annual reports,
- event signage,
- table tents, and
All other products must be approved by the Office of Trademarks and Licensing.
School, colleges and units of the University of Georgia have designated logo liaisons available to answer unit-specific questions regarding trademarks.
University of Georgia Athletic Association maintains control over all registered athletic marks.