For more than 230 years, the University of Georgia has grown and evolved into the top public university that it is today. And now, as we look to the next chapter and prepare for our comprehensive capital campaign, it is time for our outward-facing identity to evolve as well.
It is important to have a strong and consistent visual identity so our partners, donors and alumni can easily recognize our institution’s full impact, and are motivated to strengthen their support.
This refreshed logo harkens back to the history and pride of the original logo, and presents a refreshed look that will work better across today’s new media formats. Our athletic department will continue to use the Georgia Athletics marks for athletic-related communications, in the same way that many other higher education institutions maintain unique athletic marks.
Many individuals have contributed their time and creativity to refine this logo and to create a system that will bring it to life. From students and alumni to staff and faculty, your hard work has made this a reality. We look forward to seeing the refreshed face of the University on campus and around the world.
To continue being good stewards of our resources, please use all existing materials before you reorder any new material with this refreshed logo.
Vice President for Marketing & Communications
Over 300 people — staff, students, alumni and faculty — attended one of 25 listening sessions and presentations and talked about their needs for a logo system and their preferences for the elements that would appear in a refreshed logo.
The faculty of the design department of the Lamar Dodd School of Art provided feedback about the process and reviewed design options along the way.
Alumni were invited to attend focus groups and one-on-one interviews were held in Athens and Atlanta with chapter coordinators.
Members of the community overwhelming said that the Arch, an emotional center and the most visible icon of the Athens campus, had to be included in the university’s refreshed logo.
The students, in particular, felt that the Arch was the symbol that best reflected their success, their achievements. It was the visual representation of the bond they now had with the other 300,000 members of the University of Georgia family.
The new logo is a freshening up of what’s been there all along: the Arch, the founding date with the words “University of Georgia”.
From a design perspective, it’s bold, classic, and confident. Yet the new logo is a quick communicator of our nearly 230-year heritage, representing the University’s achievements, prestigious reputation, and aspirations for future growth and success.
The tone and manner of the design is meant to be reflective of the university as a whole:
- Bold, forward, confident, proud
- Transcending the University’s proud history and traditions to its current relevance and aspirations for the future
Additionally, the new visual brand identity system allows the university to consistently represent the school’s leadership position in preparing students for full participation in the global society of the twenty-first century.
The updated logo was redesigned to be simple, distinctive and readable in a variety of sizes and digital applications.
The shield is an iconic symbol of academic excellence. The strength of the shape and simplicity of design translates well digitally.
A clean, contemporary and screen readable font was selected to compliment the shield and the wordmark. Special consideration was taken to select a typeface that would translate well digitally in large and small sizes.
The words “University of Georgia” and “Georgia” cannot be reproduced as type. Based on Adobe’s Arabic font, our wordmark is custom-crafted to reflect the shapes, curves and strokes seen in the updated Arch.
Overall the look more closely aligns with our athletic branding, including using a consistent color palette across the institution. As the director of the Lamar Dodd School of Art noted, “It looks like a Power-Arch.”