Beyond our logo, color is the most recognizable aspect of our brand identity. The elements of our palette have been given names that reflect their inspiration. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Georgia brand.

Color Palettes

Our color palette helps people identify us at a glance, and the way we use color sets the mood for each of our pieces, bringing an energy and vibrancy to our communications.


Our primary colors, called Arch Black and Bulldog Red, represent Georgia at the highest level and should be present in all communications.

Arch Black
C 70 M 50 Y 30 K 100
R 0 G 0 B 0
HEX #000000
PMS Black
Bulldog Red
C 3 M 100 Y 70 K 12
R 186 G 12 B 47
PMS 200
Chapel Bell White
C 0 M 0 Y 0 K 0
R 255 G 255 B 255
PMS White


The secondary palette is separated into four groups: vibrant, rich, dark and neutral.


The vibrant palette brings intensity and youthfulness to the visual brand. Use these colors sparingly: they should never be used for body text or headlines.

Glory Glory is best used for borders on Bulldog Red. Its intensity brings a vigorous energy to a piece.

Glory Glory
C 0 M 93 Y 79 K 0
R 228 G 0 B 43
HEX #E4002B
PMS 185
C 14 M 2 Y 100 K 15
R 191 G 184 B 0
PMS 397
Lake Herrick
C 97 M 0 Y 30 K 0
R 0 G 163 B 173
PMS 7467


Our rich palette can add energy to communications. In some applications, these colors may not be appropriate for text.

C 0 M 14 Y 100 K 0
R 255 G 205 B 0
PMS 116
Jackson Oak
C 25 M 9 Y 100 K 39
R 183 G 191 B 16
PMS 582
C 100 M 12 Y 21 K 44
R 0 G 103 B 127
HEX #004E60
PMS 315


Our dark palette adds sophistication and contrast to communications. Use tints of Sanford at 30% and 50% only when you need to expand the neutral palette.

C 20 M 25 Y 30 K 59
R 119 G 110 B 100
HEX #554F47
PMS 404
Herty Field
C 32 M 39 Y 87 K 74
R 89 G 74 B 37
HEX #594A25
PMS 450
C 44 M 74 Y 21 K 58
R 102 G 67 B 90
HEX #66435A
PMS 5195


Our neutral palette adds balance and warmth to the larger Georgia palette. Use tints of these colors at 30%, 50% and 75% to further expand the neutral palette. Note that in some applications, neutral colors may not be appropriate for text. For accessibility purposes on the web, do not use Creamery or Odyssey to set text on white.

C 19 M 12 Y 13 K 34
R 158 G 162 B 162
PMS 422
C 3 M 4 Y 14 K 8
R 214 G 210 B 196
PMS 7527
C 22 M 6 Y 0 K 0
R 200 G 216 B 235
PMS 657

Using Color

When using the Georgia color palette, it is important to maintain a sense of hierarchy, balance and harmony. Our color system is extremely flexible, but some restraint is necessary. Unique and exciting color palettes can be created by adding as few as three or four colors to the primary palette.

This chart is a guide for the mood each color conveys within a communications piece. Colors can range from formal to casual and from subtle to bold. On each subsequent color palette, there is a miniature version of this guide. Use your judgment for how bold or subtle, formal or casual the piece is, then choose or create a corresponding palette.

Sample Combinations

The following examples draw from the entire palette to show how color combinations can be developed successfully. Each is different but retains the character and emotion of the Georgia brand. Use the vertical banding as a guide to the ratios of each color. This is not meant to be a precise mathematical system but is intended to give an idea of relative use. It is also important to note that the primary palette plays a role in each sub-palette, even if it is a minimal one.