The University of Georgia logo is the strongest visible representation of the entire university. It embodies who we are and unites our different voices so that together we are stronger than the sum of our parts. More than a mere visual mark, it is the face of the organization and should be consistent across all mediums.

Color and scaling are perhaps the most intriguing topics when producing elements of a visual identity system. Ideally, every product produced with the university logos would be identical in color and perfectly legible. As ambassadors of the university brand, our goal is to strive for these ideals in as many individual instances as possible. Over time, efforts toward this goal lead to easier recognition of our university, better understanding of its mission, and superior community engagement.


There are eight configurations of the University of Georgia’s logo to allow for a high degree of flexibility throughout a wide range of potential applications. Each configuration includes five color variants in three formats.


Configuration Key
Formal -FS-
Vertical -V-
Horizontal -H-
Extreme Horizontal -XH-
Wordmark -WRD-
Georgia Shield -GS-
Georgia Top Shield -GTV-
Horizontal Wordmark -HW-


Variation Key
Full-Color -FC
Two Color Black -2CB
Two-Color Red -2CR
Reversed Color White -CW
White -W

File Formats

File Format Key
EPS .eps (vector)
JPG (300DPI) .jpg (raster)
PNG (300DPI) .png (raster, transparent background)
Extreme Horizontal

The Arch shield icon travels with a white holding shape at all times. When applied to white or light backgrounds, this shape fades into the backgrounds. When the logo is used on dark backgrounds, the white holding shape appears so the logo can appear in full color.

The Arch shield is never to be separated from the wordmark.


The University of Georgia wordmarks are uniquely drawn sets of typographic characters that form “Georgia” and “University of Georgia.” Each serves as the foundation to which all other graphic identity elements are added. Treat the signature as artwork, not as typography. It cannot be accurately reproduced with any typeface and should not be modified in any way.

The University logo includes two wordmark versions — “Georgia®” and “University of Georgia®.” The use of these versions is limited and requires the permission and review of usage from the Division of Marketing & Communications.

Georgia Only
Georgia Shield

Any intended use of the University of Georgia name or logo on merchandise, whether it is to be sold or given away, must be approved by the Office of Trademark Management (706-542-9877) and Licensing Office in the Division of Marketing & Communications.

Executive Seal

The university seal may not be used as a general logo. The seal is reserved for use on official university documents such as diplomas, transcripts, official records, legally binding documents, materials issued at the executive level and materials issued by the Office of the President.

Special Configurations

The circular logo configuration may only be used where embroidery patches have traditionally been used on uniforms such as lab coats, smocks, and scrubs.  Metallic medallions, coins, and lapel pins, where required, may also use a circular configuration.


Other special configurations are available and will require permission or licensure from the University of Georgia Office of Trademark Maganagement and Licensing. Requests should be submitted to

Special use logos can only be created by the Division of Marketing & Communications / Creative Services and generally take two weeks from time of approval to produce.

For questions regarding the use of logos, contact

Color Variations

Full Color
Full Color White
White on Dark Background
White on Red Background
Colors Pantone ® RGB Screen/Video CMYK 4C Print HEX Web MADEIRA Embroidery A&E / RA Embroidery
Bulldog Red PMS 200 186 / 12 / 47 3 / 100 / 70 / 12 #BA0C2F 1147 1842
Arch Black Black 0 / 0 / 0 0 / 0 / 0 / 100 #000000 Black Black

The University of Georgia is identified by two main colors: Bulldog Red and Arch Black. It is important to be consistent in the use of color, therefore, no substitute colors should be used.

CMYK, as a color mode, has a fairly limited gamut. Representing Pantone 200 in CMYK values results in a wider difference of appearance between printed output and digital artwork.

For print use the logos designated as PRINT — these were created using Pantone’s PMS 200 or a CMYK build: C-3/ M-100/Y-70/K-12 (Bulldog Red). The black build is C-0/M-0/Y-0/K-100. Reds will vary slightly as a result of the type of paper stock used, the color of the paper, the type of press and the type of inks. Bulldog Red and Arch Black should be specified as PMS colors whenever PMS (spot) inks are available and within budget. When process printing is required, the CMYK values are recommended as starting points for the printing vendor. Vendors can make adjustments in their CMYK mix to achieve a visual match to PMS 200 C.

For screens and monitors use the logos in the SCREEN folder. They were created using the RGB build 186/12/47 or #BA0C2F to replicate the correct Bulldog Red. Note that the CMYK’s color build is different. Use the RGB color profile and the correct RGB color mix when using the logo for web, video, or other digital applications. When one color or full color variations are used on black, red or dark backgrounds, the type and ™ reverse to white.

We have carefully printed the cover of this manual using our Bulldog Red (PMS 200). You can use it as a guide or you can order a set of Pantone color matching chips by calling (888) 726-8663 or ordering online at the Pantone website.

Minimum Size

When reproducing our logo, be conscious of its size and legibility. Generally, our logo shield with date should never appear less than ½″ tall in printed materials, and no less than 36px tall in digital applications.

Minimum size is determined by the height of the shield icon and applies to all configurations. The proportions of the type to the shield icon should never be altered. For the wordmark, minimum size is determined by the width of the signature.

Minimum size requirements apply to full color and one color variants.

If an application requires the logo to appear between ½″ – ⅜″ tall, please remove the date. At this size, the date becomes illegible.

For Digital Applications

For Print

Clear Space

Clear space is the area that is required around the outside of our logo. It must be kept free of other graphic elements such as headlines, text, images and the outside edge of materials.

The minimum required clear space for the logo is defined by the measurement “X” as shown. This measurement is equal to the height of the typography as shown here.

To reinforce the university logo, our visual identity system discourages the use of any additional iconography, marks or artwork in conjunction with the university logo or any supplemental logo. Approved secondary identity elements may be used as supporting art, but they should always be clearly separated from our official marks.


Do’s …

  • Put a clear zone area around the logo equal to 1/3 the logo’s width to allow maximum legibility.
  • Use a comprehensive visual identity and consistent messages to show the strengths of your organization and differentiate it from your competitors.
  • Use the University logo to connect your strengths with those of your campus peers. Marketing & Communications is coordinating campus efforts to raise recognition of the university so campus units can focus on research, teaching and service efforts.
  • When using the logos for print, always use the print version (CMYK or Pantone PMS) to ensure the red is printed correctly.
  • The logos must always appear on backgrounds that allow for a high degree of legibility. When applying the logo over photography take care to ensure that the background image does not compromise the legibility of the logo. Typically, it is best to use the holding container or reversed single color logo.
  • When choosing whether to use the light background version or the dark background version, consider the tonal value of the image and choose the logo that maximizes the available contrast. 

Don’ts ...

Any modification of our logos confuses their meaning, diminishes their impact, and is prohibited. Precise logo artwork has been created to accommodate any usage need. Never redraw, translate or otherwise alter our logo in any way. The following list of incorrect usages must be avoided to maintain the integrity of our system.

The University of Georgia formal logo