Photography is a compelling tool for portraying the diverse and dynamic nature of our community. Our photography captures the Georgia experience and connects with people in ways that words cannot. What we say can describe what we are doing to challenge convention and shape the future. But it is our photography that actually shows it.
Our photography style is often driven by academics, but should also feel lighthearted, confident and natural. Images can be broken down into four categories: portraiture, slice of life, detailed and historical.
For all categories, try to use natural sources of light whenever possible. For in-studio portraits, lighting can help make the subject seem more confident. To avoid unnatural angles, never rotate the camera to an angle other than 90 degrees.
Portrait photos should have an authenticity that comes from real emotion. Ensure that these shots always feel natural and not staged. Portraits can be shot in the subject’s environment or in front of a backdrop.
Our portraiture can range from lighthearted and warm to serious and heroic. It is important to maintain this balance in communications: confidence can be depicted both with a smile and with more neutral expressions.
In many cases, our portraits should represent people who signify greatness, whether that is through our researchers or our students and their work. Crop in the image to make the subjects feel larger than life.
Slice of Life
People also play a key role in our cultural and academic photography. This is how we show our students, both inside and outside the classroom.
“Slice of life” images document peer-to-peer collaborations, along with faculty and student interaction. Balance these group shots with individuals who are engaged in their activity or area of study. Georgia students should be captured learning and developing their skills, being mentored by faculty and becoming leaders. And remember, it is important to show a diverse mix of students in an accepting and supportive environment.
Object-based photography plays a significant role in our communications and in our photo library. These images serve as a window into our areas of study and the tools of our trades.
Interesting and unexpected perspectives should be employed to make the images dynamic. Framing can vary from macro to wide-angle and everything in between—whatever helps to showcase the object in the best way.
Historical and Campus
The historical and campus category includes both historical and modern image assets.
While we have wonderful historical photos, they are not appropriate for heavy use in most communications. However, they can prove extremely useful when talking about Georgia’s history, heritage and traditions, as well as when communicating with alumni.
Images of campus like our chapel bell, the arch, our architecture and special spots on our campuses are ideal for wide use in our collateral. Photos like these are incredibly important in distinguishing Georgia from other universities and developing a close relationship with all our audiences.
Carefully crop images to focus on the subject and communicate with the audience more effectively.
Place two complementary photos next to each other in a layout to create a diptych. Use diptychs when multiple photos will help tell a more complete
story. Consider mixing photos from multiple categories, such as a detail photo with a portrait. Diptychs are also more effective when one image is wider-angle or more abstract and the other is more close-up or specific.
Layering Type and Graphic Elements
Text and graphic elements should never be placed over faces. Make sure that the text is legible over a photo.