As people, we all want to hear from other human beings. We trust them. And even though the University of Georgia is an institution, the last way we would ever want to sound is institutional. So we ensure that our brand has a human personality, a human spirit and a human voice. Through the right tone and attitude, and through careful word choice, our messages resonate with our audiences and create an identity that is ours alone.

In recent years, branding in higher education has become critical to engaging audiences, shifting perceptions and communicating a university’s mission to the world. With our brand, the University of Georgia has the power to educate and inspire, and so does our story.