We recommend using Google Analytics, in conjunction with Google Tag Manager, for measuring and reporting traffic to your website.
Sites at a *.uga.edu subdomain should also trigger a Google Analytics page view to a UGA-wide property. While your site-specific property records interactions on your own site, the UGA-wide property records user behavior between all UGA websites. Contact webmaster@uga.edu for help installing and configuring the UGA-wide Google Analytics property.