Submit A Request
Trademark Compliance: Approval Steps
See the Trademarks Policy for a more detailed overview.
Follow these steps to submit your trademark request. Be sure to include complete and accurate details for timely review.
1
Use an Approved Vendor
Please note: Not all vendors in UGA’s OneSource Financials or UGAMart are authorized to use university trademarks. Always check the current licensee list.
2
Get a Vendor Art Proof
Request a mock-up from the vendor showing how the logo will appear on the item. Self-made designs or files won’t be accepted.
3
Submit Your Request
Complete the Request for the Use of Trademarks and Logos online. Attach all required files and information.
4
Wait for Review
You’ll receive either an approval or feedback with revision instructions to meet compliance requirements via email.
5
Retain and Use Approval Document
Save a copy of the signed approval. Include it with any related requisitions, payment requests, or P-Card paperwork.
UGA Students
Registered student organizations may use university trademarks in custom designs if officially registered with Student Affairs and listed in the UGA Involvement Network. All artwork must follow Student Affairs Logo Usage Guidelines and be approved through the UGA Trademarks approval process. Contact Engagement, Leadership, and Service for details.
| Student Group | Definition per Trademarks Policy | Logo Usage within Visual Identity Guidelines | Co-Branding/Use of Other Logos |
|---|---|---|---|
| University-wide Governance, Academic and Honorary Organizations | Represent the broader mission and culture of UGA; act as ambassadors on and off campus; present events tied to university identity | May use official University of Georgia logo in program designs. Logos are created by Division of Marketing & Communications. | Co-branding allowed if other university, national, membership logos involved |
| School/College-based Professional or Trade Organizations; Student Ambassador Groups; Student Affairs Program-supported Orgs | Sponsored by academic units or Student Affairs programs; promote specific professions, trades, or academic interests; advised by designated faculty or staff | May use school, college, or department logo alongside org name in co-branded configuration | Must be approved by sponsoring department. Contact the unit’s logo liaison. |
| Club Sports | Student-led sports clubs competing at various levels; governed in conjunction with Recreational Sports under Student Affairs | May only use certain athletic marks (UGA035, 036, 038); Can use “University of Georgia®,” “Georgia®,” “Bulldog(s)®,” “Dawg(s)®,” “UGA®” in names; must include “Club Sport” language | No University marks/terms on uniforms if sponsor is listed |
| General Interest Student Organizations (including Intramurals) | Registered with UGA but operate independently; serve member interests; not officially endorsed by the University | May use org name plus “at UGA,” “at Georgia,” or “at University of Georgia;” cannot use any academic or athletic logos or visual elements; cannot imply official representation | Not allowed |
Become a Licensee
Vendors seeking permission to use University of Georgia trademarks must apply for a license through Fanatics Licensing Management. Please allow approximately six weeks for the review process.
Limited Individual Use
No individual, regardless of affiliation with the university, may use any university mark in any manner that suggests or implies endorsement, support, or approval by the university of any personal viewpoint, political opinion, business activity, or movement.
Approved Exceptions
- Cakes and Edible Items
University marks may be used on cakes, cookies, and other edible items to commemorate personal milestones such as graduations, weddings, or other significant life events. - Memorials and Grave Markers
University of Georgia alumni, faculty, staff and students may request the use of approved university marks in memorializing deceased loved ones.
How to Request Individual Use
- Athletic Marks (Oval G logo, bulldog head logo, standing bulldog logo)
Use this form to request permission. The University of Georgia Athletic Association (UGAAA) will review and respond via email. - Academic Marks (Shield Logos)
Use this form to request permission. Please allow up to 3 business days for the Division of Marketing & Communications to review and respond via email.
Important: Do not proceed with any purchase or production involving university marks until you have received written approval.