Registered Marks & Verbiage

Our names, phrases, logos, and designs are key to the university’s identity and are protected intellectual property. Find the correct spelling, formatting, and images of registered assets to support brand consistency.

Registered Marks

The below art sheet includes the retail and commercial marks of University of Georgia (UGAAA) and the academic marks of the University of Georgia. Use of these marks is governed under the Trademarks policy and requires approval from the Division of Marketing & Communications’ Trademarks Manager. 

Registered Verbiage

The following descriptors are trademarked by the University of Georgia (UGA) and the University of Georgia Athletic Association (UGAAA) and require prior approval for any promotional or marketing use: 

  • University of Georgia®
  • Georgia®
  • UGA®
  • Bulldog(s)®
  • Between The Hedges®
  • How ’Bout Them Dogs®
  • How ’Bout Them Dawgs®
  • Go You Silver Britches™
  • University of Georgia Athletic Association™
  • Hairy Dawg®
  • Dawg(s)®
  • Deep South’s Oldest Rivalry™
  • Hunker Down™
  • Gym Dawgs™
  • Attack the Day®

Alternate Illustrations

The Division of Marketing & Communications provides illustrations of select institutional icons for internal use only. Although these icons are not registered trademarks, the use of the bulldog illustrations still requires prior approval from the Trademarks Manager.