The University of Georgia is a powerful public institution with impact around the world. The breadth of the organization enables the great impact and diversity, yet also presents an organizational complexity. In an effort to simplify the structure and make it more easily understood, an organized system is used to distinguish schools, centers, institutes and other entities — without sacrificing the brand unity that gives our collective communication impact and resonance. Stronger alignment will create a unified look and feel for our university that better reflects our status as a top public research institution.
Who Uses It
Units within the university — colleges, schools, and administrative units have logos with the university’s name in either the top or secondary area as shown in the formal and horizontal configurations.
College, School and Administrative Unit Logos
We have created flexibility so all colleges, schools, and administrative units can choose the appropriate configuration for various applications and audiences.
Longer colleges, schools, and administrative units names may require a two-line solution in the formal and horizontal configurations.
|Web Banner (Optional)||-WEB-|
|One Color Black||-1CB|
|Reversed Color White||-CW|
Which File to Use
A department name is another tier of information that may be integrated into the various logos. The examples here show how the college/school/administrative unit departments are represented within each logo type.
Note that two options exist for academic departments in the horizontal configuration.
Do not manually type the department name into logos. Always use the artwork files that are provided. Department logos should adhere to the same minimum size and clear space requirements.
Longer college/school/administrative units names may require a two-line solution in the formal and horizontal configurations.
There is an option for a fourth-level of information when it’s important to communicate that a group is part of a larger entity.
The multi-tiered configuration adds a third, light-faced line to the logo and introduces a regular weight font as a unit identifier.
Who Uses It
Centers, institutes, research laboratories, and programs within departments.
Like the college/school/administrative unit logos, the multi-tiered logos are configured in a formal, horizontal and extreme horizontal format with single and double line solutions.
The program-level configuration provides a solution for programs with extensive promotional objectives and interdisciplinary programs and units.
Who Uses It
Units with extensive promotional objectives; interdisciplinary programs such as centers and institutes associated with more than one college/school/administrative unit; official governance groups.
Like the school and unit logos, program logos are configured in a formal, horizontal and extreme horizontal format each with top program level and subunit level tiers. The unit identifiers are typeset in italics. Double line versions will be created for longer program and sub-unit names.
Unique taglines can be displayed in combination with college
/ school / administrative unit logos. The expanding column divider marks a necessary separation between the logo and its tagline. Artwork for the expanding column is provided in each logo set folder.
The “clear space” defined for taglines is the cap height of the college or unit name for formal configurations, and the cap height of the University of Georgia wordmark for horizontal configurations. Clear space helps maintain the integrity of the logo, and it should be applied both above and below the expanding column divider.
Taglines may be set in Merriweather Italic or Trade Gothic Oblique, at a smaller size than any lettering in the logo.
Taglines should not be added to university-level logos.