The University of Georgia is a powerful public institution with impact around the world. The breadth of the organization enables the great impact and diversity, yet also presents an organizational complexity. In an effort to simplify the structure and make it more easily understood, an organized system is used to distinguish schools, centers, institutes and other entities — without sacrificing the brand unity that gives our collective communication impact and resonance. Stronger alignment will create a unified look and feel for our university that better reflects our status as a top public research institution.

Who Uses It

Units within the university — colleges, schools, and administrative units have logos with the university’s name in either the top or secondary area as shown in the formal and horizontal configurations.

College, School and Administrative Unit Logos

We have created flexibility so all colleges, schools, and administrative units can choose the appropriate configuration for various applications and audiences.

Longer colleges, schools, and administrative units names may require a two-line solution in the formal and horizontal configurations.

Configurations

Configuration Key
Formal -FS-
Horizontal -H-
Extreme Horizontal -XH-
Web Banner (Optional) -WEB-

Variations

Variation Key
Full-Color -FC
One Color Black -1CB
One-Color Red -1CR
Reversed Color White -CW
White -W

File Formats

File Format Extension
EPS .eps
JPG (300DPI) .jpg
PNG (300DPI) .png

Which File to Use

Usage File Format
Vendors EPS
Designers EPS
PowerPoint PNG/JPG
Word PNG/JPG
Email PNG
Web PNG/JPG
Banners/Signs EPS
Formal
COLLEGE-FS-FC
Formal
COLLEGE-FS-FC
Horizontal
COLLEGE-V-FC
Horizontal
COLLEGE-V-FC
Extreme Horizontal
COLLEGE-XH-FC
Web Banner (Optional)
COLLEGE-WEB-FC

Department Logos

A department name is another tier of information that may be integrated into the various logos. The examples here show how the college/school/administrative unit departments are represented within each logo type.

Note that two options exist for academic departments in the horizontal configuration.

Do not manually type the department name into logos. Always use the artwork files that are provided. Department logos should adhere to the same minimum size and clear space requirements.

Longer college/school/administrative units names may require a two-line solution in the formal and horizontal configurations.

Formal (Single Line)
COLLEGE-DEPT-FS-FC
Formal (Double Line)
COLLEGE-DEPT-FS-FC
Horizontal College (Single Line)
COLLEGE-DEPT-H-FC
Horizontal College (Double Line)
COLLEGE-DEPT-H-FC
Horizontal Department (Single Line)
DEPT-COLLEGE-H-FC
Horizontal Department (Double Line)
DEPT-COLLEGE-H-FC
Extreme Horizontal
DEPT-COLLEGE-XH-FC

Multi-Tiered Logos

There is an option for a fourth-level of information when it’s important to communicate that a group is part of a larger entity.

The multi-tiered configuration adds a third, light-faced line to the logo and introduces a regular weight font as a unit identifier.

Who Uses It

Centers, institutes, research laboratories, and programs within departments.

Configurations

Like the college/school/administrative unit logos, the multi-tiered logos are configured in a formal, horizontal and extreme horizontal format with single and double line solutions.

Formal
COLLEGE-DEPT-CTR-FS-FC
Formal
COLLEGE-DEPT-CTR-FS-FC
Horizontal
COLLEGE-DEPT-CTR-H-FC
Horizontal
COLLEGE-DEPT-CTR-H-FC
Extreme Horizontal
DEPT-COLLEGE-XH-FC

Program Logos

The program-level configuration provides a solution for programs with extensive promotional objectives and interdisciplinary programs and units.

Who Uses It

Units with extensive promotional objectives; interdisciplinary programs such as centers and institutes associated with more than one college/school/administrative unit; official governance groups.

Configurations

Like the school and unit logos, program logos are configured in a formal, horizontal and extreme horizontal format each with top program level and subunit level tiers. The unit identifiers are typeset in italics. Double line versions will be created for longer program and sub-unit names.

Formal
PROG-FS-FC
Formal
PROG-CENTER-FS-FC
Horizontal
PROG-H-FC
Horizontal
PROG-CENTER-H-FC
Extreme Horizontal
PROG-XH-FC
Extreme Horizontal
PROG-CENTER-XH-FC