The Division of Marketing and Communication uses these tools to manage social media and can offer assistance in their use across campus.

Publishing + Scheduling


Hootsuite is the most widely used platform for managing social media. It allows you to monitor and schedule posts on Facebook, Instagram, Twitter, and Google+ as well as personal LinkedIn profiles.



Compiles social posts across Twitter, Facebook and Instagram in real-time and displays them in visualizations which can be displayed on websites, projection screens.

Data + Analytics

Facebook Insights

Data and analytics for Facebook posts and audiences


Analytics for Instagram posts

Twitter Analytics

Data and analytics for Twitter posts and audiences


Hootsuite Insights (for multi-platform campaigns)

Social listening tool for Twitter and Google+ (does not integrate with Facebook or Instagram)

Content Resources

Rite Tag

Hashtag popularity reference index

Social Mention

Social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.