The Division of Marketing and Communication uses these tools to manage social media and can offer assistance in their use across campus.
Publishing + Scheduling
Hootsuite is the most widely used platform for managing social media. It allows you to monitor and schedule posts on Facebook, Instagram, Twitter, and Google+ as well as personal LinkedIn profiles.
Compiles social posts across Twitter, Facebook and Instagram in real-time and displays them in visualizations which can be displayed on websites, projection screens.
Data + Analytics
Data and analytics for Facebook posts and audiences
Analytics for Instagram posts
Data and analytics for Twitter posts and audiences
Hootsuite Insights (for multi-platform campaigns)
Social listening tool for Twitter and Google+ (does not integrate with Facebook or Instagram)
Hashtag popularity reference index
Social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.