Messaging

Our brand is more than what we say; it’s how we say it. Below are the positioning and strategy behind the words we use, as well as key messages and sample copy. When we unite our voice, we maximize the impact of our message.

Our strategic messaging framework outlines the university’s priority messages. These strategic messages help us tell the comprehensive story of the university.

Your writing can change for different formats and audiences. Remember to follow these General Guidelines and Headline standards when communicating for UGA.

The University of Georgia’s boilerplate is standardized copy that unifies outward-facing communications around core university brand pillars. A general institutional message provides a hub around which other copy can be built.

The Institutional Style Guide has been developed for the University of Georgia to promote consistent wording in university communications.