Trademark Policy

The current University of Georgia trademark policy is maintained by the Division of Marketing & Communications. The policy is regularly reviewed and updated as needed.

Trademark Policy

Approved Vendors

University of Georgia policy stipulates that campus organizations must use approved vendors for merchandise fulfillment. These approved vendors have undergone a thorough screening process to guarantee that they:

  • Adhere to strict business codes/ethics
  • Maintain liability insurance against claims on their products
  • Pay fees to the university for usage license(s)
  • Return royalties to the University of Georgia for retail sales of merchandise bearing our marks
Approved Vendor List

Request to Become a Licensee

Fermata Partners grants licensing permission to approved vendors to use marks owned by the University of Georgia. Companies wishing to become licensed vendors should complete an application through Fermata. The review process takes approximately six weeks.

Request to become a Licensee

Approval Form

Compliance review begins with receipt of a completed approval form and art proof with marks displayed. Include as much detail as possible to facilitate quick and efficient approval.

Approval Form

Digital Art Sheet

This digital art sheet details the primary institutional academic and athletic marks, approved wording, brand colors and recommended usages for print, digital, and embroidered executions.  Usage of any other institutional academic or athletic logos, not included here, are also subject to University policies, style guides, and procedures outlined on this site.

Digital Art Sheet

Delegated Items

Use of University trademarks on any promotional items, merchandise, or apparel is subject to compliance review. Externally paid advertising materials also require review.

Trademark approval on the following, and similar, items for internal school, college, or units has been delegated to the executive leadership of the school, college, or unit:

  • Catalogs
  • Magazines
  • Annual reports
  • Newsletters
  • Brochures
  • Posters
  • Folders
  • Invitations
  • Cards
  • Event signage
  • Banners
  • Table tents
  • Table cloths

All other products must be approved by the Office of Trademarks and Licensing.

Delegated Items

Logo Liaisons

School, colleges, and units of the University of Georgia have designated logo liaisons available to answer unit-specific questions regarding trademarks.

Logo Liaisons

Athletic Brand Book

University of Georgia Athletic Association maintains control over all registered athletic marks.

Athletic Brand Book