The current University of Georgia trademark policy is maintained by the Division of Marketing & Communications. The policy is regularly reviewed and updated as needed.
University of Georgia policy stipulates that campus organizations must use approved vendors for merchandise fulfillment. These approved vendors have undergone a thorough screening process to guarantee that they:
- Adhere to strict business codes/ethics
- Maintain liability insurance against claims on their products
- Pay fees to the university for usage license(s)
- Return royalties to the University of Georgia for retail sales of merchandise bearing our marks
Request to Become a Licensee
Fermata Partners grants licensing permission to approved vendors to use marks owned by the University of Georgia. Companies wishing to become licensed vendors should complete an application through Fermata. The review process takes approximately six weeks.
Compliance review begins with receipt of a completed approval form and art proof with marks displayed. Include as much detail as possible to facilitate quick and efficient approval.
Digital Art Sheet
This digital art sheet details the primary institutional academic and athletic marks, approved wording, brand colors and recommended usages for print, digital, and embroidered executions. Usage of any other institutional academic or athletic logos, not included here, are also subject to University policies, style guides, and procedures outlined on this site.
Use of University trademarks on any promotional items, merchandise, or apparel is subject to compliance review. Externally paid advertising materials also require review.
Trademark approval on the following, and similar, items for internal school, college, or units has been delegated to the executive leadership of the school, college, or unit:
- Annual reports
- Event signage
- Table tents
- Table cloths
All other products must be approved by the Office of Trademarks and Licensing.
School, colleges, and units of the University of Georgia have designated logo liaisons available to answer unit-specific questions regarding trademarks.
Athletic Brand Book
University of Georgia Athletic Association maintains control over all registered athletic marks.