The University of Georgia identity policy serves as a visual representation of the character of the institution. The logo system and associated policies give the university a consistent visual image that makes it easy for its many audiences to recognize the institution and to clearly identify specific policies associated with the university.

The identity policy incorporates several University of Georgia attributes as specified by the original Identity Policy Committee: history and tradition through the use of the Arch, the founding date of the university, and the colors red, black, and silver gray; and academics, through use of the words “The University of Georgia.”

This logo system was adopted in 1989 to replace the myriad logos and symbols used by the hundreds of departments, academic units, offices and divisions of the university. The university has registered the logo system designs as trademarks; they may not be modified or adapted without approval. Digital high-resolution logos may be downloaded from this website.

Exceptions to the established identity policies must be approved before any use. Requests should be submitted in writing to Janis Gleason, Executive Director of Marketing & Communications (286 Oconee Street, Suite 200 North or Separately incorporated organizations, such as the Athletic Association, are encouraged to use the UGA logo system when appropriate, although the Bulldog and “G” remain the symbols of Georgia athletics. For licensing information concerning the “Super G” logo or the mascot, contact the UGA Athletic Association, 706-542-9039 or e-mail

Logo System Policy

  1. The logos of the 1989 identity policy replaced all previous versions of the Arch and other university symbols.
  2. The official seal of the University of Georgia is not a part of the logo system, and is not interchangeable with UGA logos. The seal should be used only on formal and official institutional documents, such as diplomas and proclamations. 
  3. The symbols of the logo system cannot be modified or altered in any way. Logos should always be reproduced from high-resolution digital files to maintain high quality. 
  4. Logos must be reproduced in official colors. However, when the basic ink color in a publication is to be something other than black, the logo may be reproduced in that color. This dispensation does not apply to stationery items.
  5. All academic, administrative and support units of the university are required to use one of the approved letterhead styles on all stationery, printed in black ink only or black plus PMS 200 red. Envelopes, notepads, business cards, mailing labels and other stationery items must also conform to these logo guidelines.
  6. No competing departmental, school, college or other logos or symbols may appear on official University of Georgia letterhead or stationery items.
  7. The words “The University of Georgia” must appear on the front cover of all university publications, and one of the logos must appear on or within each publication, preferably on front or back or title page
  8. This logo system is recommended for all visual representations of the university—signs, video productions, exhibit materials, vehicles, printed publications and websites.
  9. Exceptions to these policies, guidelines and standards must be approved in advance by Janis Gleason, Executive Director of Marketing & Communications (286 Oconee Street, Suite 200 North or
  10. These policies, standards and guidelines are revised as deemed necessary.

For more information about UGA's logo policies: