• Ask Me Anything (AMA)

    Originated as a Q&A format on Reddit. Users use the term to prompt questions from other users.
  • Algorithm

    An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.
  • Application Programming Interface (API)

    An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API.
  • Bitly

    Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.
  • Bio

    A bio on social media refers to a short, descriptive text that explains who the user is.
  • Blog

    Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.
  • Bookmarking

    Bookmarking online follows the same idea of placing a bookmark in a physical publication for marking something you want to remember or refer back to.
  • Call To Action (CTA)

    is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
  • Chat

    Chat can refer to any kind of communication over the internet but traditionally refers to one-to-one communication through a text-based chat application, commonly referred to as instant messaging (IM) applications.
  • Circles

    Circles are clusters of a user’s friends, colleagues, family, or connections on Google+. You get to choose who goes in what Circle, and when you want to share content with only these individuals, you include that specific Circle in your post’s sharing options.
  • Clickbait

    Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. They rely heavily on the “curiosity gap” by creating just enough interest to provoke engagement.
  • Click-through Rate (CTR)

    Click-through rate or “click rate” is a common social media metric used to represent the number of times a visitor clicked through divided by the total number of impressions a piece of content receives.
  • Comment

    A comment is a response that is often provided as an answer or reaction to a blog post or message on a social network.
  • Community Manager

    The community manager is responsible for building and managing the online communications for a business in an effort to grow an online community.
  • Connections

    The LinkedIn equivalent of a Facebook “friend” is a “connection.” Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather professional contacts that you’ve met, heard speak, done business with, or know through another connection. Connections are categorized by: 1st degree, 2nd degree, and 3rd degree.
  • Conversion Rate

    Conversion rate refers to a common metric tracked in social media that is the percentage of people who completed an intended action (i.e. filling out a form, following a social account, etc.).
  • Crowdsourcing

    Crowdsourcing, similar to outsourcing, refers to the act of soliciting ideas or content from a group of people, typically in an online setting.
  • Direct Message (DM)

    Private conversations that occur on Twitter. Both parties must be following one another to send a private direct message.
  • Employee Advocacy

    Employee advocacy refers to the act of faculty and staff in using their own social presence to increase the reach of the University and its content.
  • Endorsement

    An endorsement on LinkedIn refers to an instance in which another LinkedIn user recognizes you for one of the skills you have listed on your profile.
  • Engagements

    When a follower interacts with your post. For example, on Twitter this includes all replies, retweets, mentions and on Facebook this includes all likes, comments, and shares.
  • Engagement Rate

    Engagement rate is a popular social media metric used to describe the amount of interaction — likes, shares, comments — a piece of content receives.
  • Facebook

    Facebook is a social media platform founded by Mark Zuckerberg in 2004. The site connects people with friends, family, acquaintances, and businesses from all over the world and enables them to post, share, and engage with a variety of content such as photos and status updates.
  • Fans/Followers

    person who likes or subscribes to your social account to see your posts.
  • Favorite

    Similar to “liking” a post. Used to be represented by the small star icon on Twitter. In 2016 Twitter changed the icon to a heart.
  • Flash Mob

    A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.
  • Flickr

    Flickr is a social network for online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets, and other methods.
  • Forums

    Also known as a message board, a forum is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dial-up bulletin board system.
  • Friends

    Friends is the term used on Facebook to represent the connections you make and the people you follow. These are individuals you consider to be friendly enough with you to see your Facebook profile and engage with you.
  • Geotag

    A geotag is the directional coordinates that can be attached to a piece of content online. For example, Instagram users often use geotagging to highlight the location of their photo.
  • Geofilter

    A way to brand a location temporarily on Snapchat. You can either submit free geofilters through the approval process or pay to have a branded geofilter live for a specific amount of time in a specific location. These are good for events and promotions that involve younger audiences.
  • GIF

    GIF is an acronym for Graphics Interchange Format. In social media, GIFs serve as small-scale animations and film clips. There is an intense debate over the pronunciation, beware!
  • Google Documents

    Google Documents is a group of web-based office applications that includes tools for word processing, presentations, spreadsheet analysis, etc. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.
  • Google+

    Google’s social network. It serves as a platform for users to connect with friends, family, and professionals while enabling them to share photos, send messages, and engage with content. Google uses the “+1” to serve as the equivalent to a Like on Facebook or Instagram.
  • Handle

    Handle is the term used to describe someone’s @username on Twitter.
  • Header image

    A header image refers to the large photo displayed at the top of your profile on Twitter. The header image is also commonly referred to as the banner image on LinkedIn or the cover image on Facebook.
  • Hangout

    A Hangout is a video service on Google+ that allows you to video chat with up to 10 Google+ users are a time. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more.
  • Hashtag

    A hashtag is a tag used on a variety of social networks as a way to annotate a message. A hashtag is a word or phrase preceded by a “#” (i.e. #UGA). Social networks use hashtags to categorize information and make it easily searchable for users.
  • Impressions

    An impression refers to a way in which marketers and advertisers keep track of every time ad is “fetched” and counted.
  • Instagram

    Instagram is a photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare.
  • Instant Messaging

    Instant messaging (IM) is a form of real-time, direct text-based communication between two or more people.
  • Klout

    Klout is a measure of social influence. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., and then provides every user with his or her Klout score. The score is out of 100 — the higher the score, the more influence it estimates you have in the social world.
  • Like

    A Like is an action that can be made by a Facebook or Instagram user. Instead of writing a comment or sharing a post, a user can click the Like button as a quick way to show approval.
  • LinkedIn

    LinkedIn is a business-oriented social networking site with over 380 million members in over 200 countries and territories. It is mainly used for professional networking.
  • LinkedIn Publishing

    LinkedIn’s publishing platform functions as a place where members can publish long-form posts that related to their professional interests and expertise.
  • LinkedIn SlideShare

    LinkedIn SlideShare is an online social network for sharing presentations and documents. Users can favorite and embed presentations as well as share them on other social networks such as LinkedIn, Twitter, and Facebook.
  • Listed

    The act of being “listed” on Twitter refers to when a user curates a custom list of Twitter users to more easily keep tabs on their tweets.
  • Live streaming

    Live streaming is the act of delivering content over the internet in real-time. This term was popularized in social media by apps such as Meerkat and Periscope. Facebook added this capability in 2016.
  • Lurker

    A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.
  • Mashup

    A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new pieces of content by combining multiple online content sources.
  • Meerkat

    Meerkat is an app that allows users to stream live video from their mobile devices.
  • Meme

    A meme on the internet is used to describe a thought, idea, joke, or concept that’s widely shared online. It is typically an image with text above and below it, but can also come in video and link form. A popular example is the “I Can Has Cheezburger?” cat meme that turned into an entire site of memes.
  • Mention

    A mention is a Twitter term used to describe an instance in which a user includes someone else’s @username in their tweet to attribute a piece of content or start a discussion.
  • News Feed

    A news feed is literally a feed full of news. On Facebook, the News Feed is the homepage of users’ accounts where they can see all the latest updates from their friends. The news feed on Twitter is called Timeline.
  • Periscope

    Periscope is a social video app that allows users to broadcast live video from wherever they are. App users also have the ability to engage with others videos, browse live or recent broadcasts, and follow users to receive notifications. It’s connected to your Twitter account.
  • Permalink

    A permalink is an address or URL of a particular post within a blog or website that remains indefinitely unchanged.
  • Pinterest

    Pinterest is a photo sharing social network that provides users with a platform for uploading, saving, and categorizing “pins” through collections called “boards.” Boards are typically organized by theme, such as: Food & Drink, Women’s Fashion, Gardening, etc. Users have the ability to “pin” and “repin” content that they like to their respective boards.
  • Recommendation

    A recommendation on LinkedIn is a term used to describe a written note from another LinkedIn member that aims to reinforce the user’s professional credibility or expertise.
  • Reddit

    Reddit is a social news site that contains specific, topic-oriented communities of users who share and comment on stories.
  • Reply

    A reply is a Twitter action that allows a user to respond to a tweet through a separate tweet that begins with the other user’s @username. This differs from a mention, because tweets that start with an @username only appears in the timelines of users who follow both parties.
  • Retweet

    A retweet is when someone on Twitter sees your message and decides to re-share it with his or her followers. A retweet button allows them to quickly resend the message with attribution to the original sharer’s name.
  • RSS Feed

    RSS is a family of web feed formats used to publish frequently updated content such as blogs and videos in a standardized format. Content publishers can syndicate a feed, which allows users to subscribe to the content and read it when they please from a location other than the website (such as Feedly or other RSS readers).
  • RSS Reader

    An RSS reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient information consumption.
  • Search Engine Optimization (SEO)

    Search engine optimization is the process of improving the volume or quality of unpaid traffic to a website from search engines. Social media content and links play a significant role in SEO.
  • Selfie

    A selfie is a self-portrait that is typically taken using the reverse camera screen on a smartphone or by using a selfie stick (a pole that attaches to your camera). Selfies are commonly shared on social media networks like Instagram, Twitter, and Facebook using the hashtag #selfie.
  • Skype

    Skype is a free program that allows for text, audio, and video chats between users. Additionally, users can purchase plans to place phone calls through their Skype account.
  • Snapchat

    Snapchat is a social app that allows users to send and receive time-sensitive photos and videos known as “snaps,” which are hidden from the recipients once the time limit expires. However, images and videos may still remain on the Snapchat server. Users can add text and drawings to their snaps and control the list of recipients in which they send them to.
  • Snapchat Story

    A Snapchat story is a string of Snapchats that lasts for 24 hours. Users can create stories to be shared with all Snapchatters or just a customized group of recipients.
  • Social Media Monitoring

    Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.
  • StumbleUpon

    StumbleUpon is a free web-browser extension that acts as an intelligent browsing tool for discovering and sharing web sites.
  • Tag

    Tagging is a social media functionality commonly used on Facebook and Instagram that allows users to create a link back to the profile of the person shown in the picture or targeted by the update.
  • Trending Topic

    Trending topics refer to the most talked about topics and hashtags on a social media network. These commonly appear on networks like Twitter and Facebook and serve as clickable links in which users can either click through to join the conversation or simply browse the related content.
  • Troll

    A troll or internet troll refers to a person who is known for creating controversy in an online setting. They typically hang out in forums, comment sections, and chat rooms with the intent of disrupting the conversation on a piece of content by providing commentary that aims to evoke a reaction.
  • Tumblr

    Tumblr is a microblogging platform that allows users to post text, images, video, audio, links, and quotes to their blog. Users can also follow other blogs and repost other users’ content to their own blog.
  • Twitter

    Twitter is a real-time social network that allows users to share 140-character updates with their following. Users can favorite and retweet the posts of other users, as well as engage in conversations using @ mentions, replies, and hashtags for categorizing their content.
  • Twitterverse

    Also referred to as the Twittersphere, Twitterverse is a nickname for the community of users who are active on Twitter.
  • User-Generated Content

    User-generated content is content — blogs, videos, photos, quotes, etc. — that is created by consumers. Marketers typically tap into their audience in an online setting to collect this type of content to support a campaign or initiative.
  • Vine

    Vine is a social video sharing service in which users create and engagement with short-form, six-second video clips. Videos published through the service are easily shared across other social platforms such a Twitter and Facebook.
  • Viral

    Viral is a term used to describe an instance in which a piece of content becomes very popular. Viral distribution relies heavily on word of mouth and the frequent sharing of one particular piece of content all over the internet.
  • Vlogging

    Vlogging or a vlog is a piece of content that employs video to tell a story or report on information. Vlogs are common on video sharing networks like YouTube.