The Georgia brand is based on a collection of elements that create the look and feel of the entire brand experience. Our colors, typography, photography, graphic elements and voice all combine to create a strong, unique image for the university. By tailoring these elements for each piece we create, and by using these tools consistently, each piece we design contributes to a much larger whole.


The following examples were created to show how existing pieces can be reimagined using the new Georgia brand. They should be used for inspiration only.

Similarly, the photographs used are for demonstration only and may not feature images approved or owned by the university.