Working at one’s own pace, staff can learn from video tutorials and online courses facilitated by industry experts and university instructors across the country. Professional development courses of most interest to marketing and strategic communications personnel include those that enhance office management and software usage effectiveness, business and marketing communications and analytics, as well as a better understanding organizational culture and the leadership skills needed to thrive.
Lynda.com, a leading online learning platform, offers thousands of short, targeted, self-guided video courses that teach software, creative, and business skills. With the ability to learn from anywhere, at anytime, any university staff can refine existing skills into career assets. UGA full-time staff can sign-on with their existing email credentials to begin taking advantage of these offerings today. Marketing & Communications personnel are encouraged to review the following:
- Content Marketing
- Public Relations SEO
- Social Media Marketing
- Social Networks
- Adobe products
- Google Analytics
- Google Docs
- Google Sheets
- Office 365
- Outlook/Outlook for Mac
- Survey Monkey
Microsoft Imagine Academy
Microsoft Imagine Academy offers the latest IT education programs for Microsoft technologies. Choose from an extensive catalog of instructional media that covers Microsoft topics such as:
ALISON is a global online learning community filled with free, high-quality online education resources to help you develop essential, certified workplace skills. All offered courses are standards-based and certified. Marketing and communications staff can add or develop skills that improve their performance and increase confidence, making them invaluable contributors and team leaders.
Course offerings include:
- Business and Enterprise skills
- Digital literacy and IT skills
- Personal development and soft skills.
Coursera Online Training
Coursera, an online community, offers fee-based access to online courses from different universities around the country and the world. These are college courses in which learns must enroll and complete within the period that it is offered. Commitments vary between length of course and hours per week required.
Participating institutions of higher learning include:
- Stanford University
- Yale University
- Johns Hopkins University
- Princeton University
Marketing course offerings range from the following:
- Digital Marketing
- Marketing Mix
- Social Media Marketing
- Foundations of Marketing Analytics
- and more…