Groups, Conferences and Workshops
Strong associations for the marketing and communications profession exist to elevate performance and exchange best practices. Below are the key groups and associations that the Division of Marketing & Communications encourages our community’s participation.
|Full Name||Description||Organizer||LISTSERV Email||Upcoming Meeting Dates|
|Strategic Communications (StratComm)||Campus public relations specialists and brand communicators responsible for overall marketing of academic and administrative units.||Wendy Jones||
Networking begins at 8 am, meeting 8:30–9:30am.
|Core Strategic Communicators (Core StratComm)||Campus public relations specialists and brand communicators (specifically from the 17 colleges and schools and 12 major units of the University) responsible for overall marketing of academic and administrative units.||Wendy Jones||
Meeting times are 8:30–10am in the Hodgson Oil Conference Room — 286 Oconee Street, Suite 200 North.
|Social Media Users Group (SMUG)||Social media professionals at UGA who seek to improve the quality of university communications across all social platforms.||Kalena Stull||SMUG
Meetings times are 3:00–4:30pm in the Miller Learning Center.
|Designers on Campus (DOCs)||Graphic artists and designers responsible for the visual expression of university branding and communications.
|Campus Web Developers (DWEEBs)||Professionals across campus who provide internal and external access to university marketing content and messaging via the web.||Derek Greer||DWEEBS
||Recurring meetings are not scheduled for this group, but we stay connected through the listserv.|
|Research Communicators||Campus professionals responsible for marketing and communications related to research in the humanities, arts and sciences.||James Hataway||
Meeting times are 2–3pm in the Hodgson Oil Conference Room — 286 Oconee Street, Suite 200 North.
|Magazine Communicators (Pub Club)||Campus editors, writers, and designers who are dedicated to producing UGA’s print and electronic publications.||Eric Rangus||PUBCLUB-L
Meeting times are 10–11:00am. Location will vary.
|Digital Marketing Group||Marketers across campus who manage, create or write for all things digital — email, websites, social media, SEO/SEM, etc.||Michele Horn||DMG
Meeting times are 10–11:30am. Location will vary.
Members of these organizations come together to increase knowledge of their profession and the guidelines under which they operate. These associations serve this mission through sponsored research, government affairs programs, industry conferences and seminars, as well as publication of books and journal about specific topics related to their field. Such groups also offer industry certification education and programs to regulate core competencies and elevate professionalism.
The following are marketing organizations that university communicators can join to build professional relationships and strengthen industry ties.
American Marketing Association (AMA)
One of the largest marketing associations in the world with over 30,000 active members, the AMA strives to shape the marketing profession through leadership and professional excellence, and by connecting its membership within a single professional community. Membership provides access to knowledgeable marketing professionals around the world, as well as training programs and seminars on the latest tools, tactics, and cutting-edge thinking. Information can be found here for the Atlanta Chapter.
Annual membership fee of $255 annually and includes membership to the Atlanta chapter. Memberships are non-transferable.
Public Relations Society of America (PRSA)
The Public Relations Society of America is an organization of public relations professionals with more than 22,000 public relations and communications professionals, in addition to more than 10,000 university and college students through the Public Relations Student Society of America. PRSA seeks to impact standards of ethics and excellence for its membership, as well as promote the discipline as a vital component of business and professional communications. Information on organization benefits can be found at Benefits.
Membership fee is $345 ($255 national + $90 Atlanta Chapter) and are transferable. New memberships can be added at a prorated cost throughout the year.
University Photographers’ Association of America (UPAA)
The UPAA is an international organization of college and university photographers concerned with the application and practice of photography as it relates to the higher education setting. This organization is committed to photographic excellence through continuing education and networking with other professional colleagues.
$75 annual membership for professional photographers; $25 annual membership for students.
Higher Education Organizations
Academic organizations create professional alliances across universities and regions, with a focus on alumni and development, and organizational marketing communications and public relations. University marketers are encouraged to join the below organizations to build relationships with other professionals that understand the unique challenges of higher educational institutions.
Council for Advancement and Support of Education (CASE)
CASE is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.
Georgia Education Advancement Council, Inc. (GEAC)
GEAC is a statewide organization for those at public and private colleges and universities who work in educational advancement including the areas of alumni, development, publications and communications. GEAC holds conferences in the summer and in November at various locations around the state.
Conferences and Workshops
Elevate Georgia is the University of Georgia symposium specifically designed for communications and marketing professionals at UGA, and other USG and regional higher education institutions, involved in marketing and communications. This intensive two-day professional development opportunity features sessions, workshops, keynotes, and panels to equip you with the essential know-how to help take your college, school, or unit marketing to the next level. The next event will be in the summer of 2020.
CONFAB Higher Ed
CONFAB brings together communications professionals everywhere who realize the value of content. Organizers present seminars in content strategy, management and metrics. Conference goers can meet with their peers from various professional and industry backgrounds to discuss improving user experience, increasing marketing effectiveness, IT challenges, as well as business and storytelling successes.
College Media Conference
Hosted by the Council of Independent Colleges and the American Association of State Colleges and Universities, the College Media Conference helps campus professionals develop marketing and communications techniques that work, prepare media materials that produce results, and make contacts with some of the nation’s top reporters, editors, producers, bloggers, and digital media experts. It also features presentations and panel discussions with experienced college and university public relations professionals who share best practices and new ideas.
This international organization of higher education web professionals strives to advance web professional careers and development, to highlight technologies, and to create standards and best practices in higher education. Their annual HighEdWeb Conference brings together internationally recognized leaders with marketers, managers and designers that face the challenges of web-design, function and maintenance facing the national colleges and universities.
This conference, hosted by the National Association of Science Writers, provides an annual forum for the continued improvement of the craft. Offering professional development workshops, briefings on scientific research presented by the Council for the Advancement of Science Writing, and lab tours and science field trips organized by the Texas Biomedical Research Institute, there is much to gained by professional who attend. A meeting for science writers, by science writers.
On-Campus Training Resources
Pursuit of on-going education and training can give many staffers the essential workplace skills needed for job and career success. Whether seeking to sharpen skills or add new ones, staff can grow opportunities with any of the below resources. Most are free, but more in-depth certificate and degree level courses may require fees.
Career Advancement Programs
For those university professionals that desire a deeper understanding of strategic areas of marketing communications with access to on-campus instructors and resources, the following courses are recommended.
A comprehensive online study program covering all the fundamentals of market research ideal for those on-campus marketers seeking to understand the underlying drivers of consumer behavior. This fee based course is a self-guided introduction to the discipline.
Multiple course offerings advance staffers from novice to proficiency by exploring all aspects of photography. Marketing professionals on-campus can produce professional quality photographs and images that add polish and emphasis to presentations and marketing collateral.
Technology Skills & Applications
Advances in technology continue to revolutionize the way in which marketers interact with both consumers and data. The following courses can provide on-campus professionals with valuable skills for designing engaging websites with state-of-the-art analytic tools, employing effective digital marketing techniques, and creating appealing content.
- Web Technology Courses
- Graphic and Multimedia Design Courses
- Digital Marketing
- Microsoft Office Courses
At the heart of all marketing programs is project management. The on-campus marketing must be able to shepherd any number of projects from inception to fruition, while maintaining timely deliverables and minimizing budgetary and extraneous delays. Below are links to certificate programs that provide any marketer any superior project management resources so that all programs and related tasks are completed on-time and with the highest degree of accuracy:
Tuition Assistance Program (TAP)
Information, application, deadlines and policy for degree programs. Please review all TAP policies, procedures, and other information available on the University System of Georgia (USG) website.
TAP Application Deadlines
|Term Applying For||Application Deadline|
Of particular importance to on-campus communicators is marketing research mastery. UGA Human Resources offers research training with the Qualtrics Series. Measuring program and campaign results helps to ensure ongoing success. Whether your constituent audience is completely satisfied with your program, or incremental changes are needed, Qualtrics can help. This robust survey tool is available to all university faculty & staff, free of charge.
Cultural Awareness, Appreciation and Inclusion Program
UGA Diversity & Inclusion Certification
An open and welcoming environment are essential for fostering workplace satisfaction for all. The Diversity & Inclusion Certification program offers insight into strategic areas for improved diversity awareness. By looking not only at personnel but at the institution overall, learners can better understand their role in supporting diversity at UGA.
All strategic communicators at the university are encouraged to take advantage of this very important program.
A combination of at least one core course and five elective courses are offered every quarter. To receive the Diversity and Inclusion Certificate, the completion of one core course and five elective courses is required.
Learning Opportunities Offered by UGA Human Resources
UGA Human Resources Training & Development provides free and fee-based professional and personal development courses, programs and e-learning opportunities. Enhance soft skills and learn best practices in workplace leadership and staff development from on-campus practitioners by completing any of the following courses:
- Leadership Development
- Supervisory Excellence Program
- Employee Career Development
- UGA Young Dawgs Program
- Compliance Training
- Work/Life Balance
Working at one’s own pace, staff can learn from video tutorials and online courses facilitated by industry experts and university instructors across the country. Professional development courses of most interest to marketing and strategic communications personnel include those that enhance office management and software usage effectiveness, business and marketing communications and analytics, as well as a better understanding organizational culture and the leadership skills needed to thrive.
Lynda.com, a leading online learning platform, offers thousands of short, targeted, self-guided video courses that teach software, creative, and business skills. With the ability to learn from anywhere, at anytime, any university staff can refine existing skills into career assets. UGA full-time staff can sign-on with their existing email credentials to begin taking advantage of these offerings today. Marketing & Communications personnel are encouraged to review the following:
- Content Marketing
- Public Relations SEO
- Social Media Marketing
- Social Networks
- Adobe products
- Google Analytics
- Google Docs
- Google Sheets
- Office 365
- Outlook/Outlook for Mac
- Survey Monkey
Microsoft Imagine Academy
Microsoft Imagine Academy offers the latest IT education programs for Microsoft technologies. Choose from an extensive catalog of instructional media that covers Microsoft topics such as:
Sample Course Offerings
- Business and Enterprise skills
- Digital literacy and IT skills
- Personal development and soft skills
Coursera Online Training
Coursera, an online community, offers fee-based access to online courses from different universities around the country and the world. These are college courses in which learns must enroll and complete within the period that it is offered. Commitments vary between length of course and hours per week required.
Participating institutions of higher learning include:
- Stanford University
- Yale University
- Johns Hopkins University
- Princeton University
Marketing course offerings range from the following:
- Digital Marketing
- Marketing Mix
- Social Media Marketing
- Foundations of Marketing Analytics
- and more…