Strong associations for the marketing and communications profession exist to elevate performance and exchange best practices. Below are the key groups and associations that the Division of Marketing & Communications encourages our community’s participation.
The following communities exist for marketing & communications professionals across the University of Georgia. Please join all upcoming meetings and bring insights from your college, school or unit.
|Full Name||Description||Organizer||Upcoming Meeting Dates|
|Strategic Communications (StratComm)||Campus public relations specialists and brand communicators responsible for overall marketing of academic and administrative units.||Wendy Jones||
Networking begins at 8 am, meeting 8:30–9:30 am.
|Social Media Users Group (SMUG)||Social media professional at UGA who seek to improve the quality of university communications across all social platforms.||Kalena Stull||
Meetings times are 11am–1pm.
|Designers on Campus (DOCs)||Graphic artists and designers responsible for the visual expression of university branding and communications.||Janet Beckley||
Meetings times are 11am–1pm.
|Campus Web Developers (DWEEBs)||These professionals provide internal and external access to university marketing content and messaging.||Derek Greer|
|Research Communicators||Coming soon!|
|Magazine Communicators||Coming soon!|
Members of these organizations come together to increase knowledge of their profession and the guidelines under which they operate. These associations serve this mission through sponsored research, government affairs programs, industry conferences and seminars, as well as publication of books and journal about specific topics related to their field. Such groups also offer industry certification education and programs to regulate core competencies and elevate professionalism.
To follow are marketing organizations that university communicators can join to build professional relationships and strengthen industry ties.
NOTE — University of Georgia group memberships are managed within the business office of the Division of Marketing & Communications. For more information or to submit a membership request, contact Fran Burke.
American Marketing Association (AMA)
One of the largest marketing associations in the world with over 30,000 active members, the AMA strives to shape the marketing profession through leadership and professional excellence, and by connecting its membership within a single professional community. Membership provides access to knowledgeable marketing professionals around the world, as well as training programs and seminars on the latest tools, tactics, and cutting-edge thinking. Information can be found here for the Atlanta Chapter.
Annual membership fee of $235 annually and includes membership to the Atlanta chapter. Memberships are non-transferable.
Public Relations Society of America (PRSA)
An organization of public relations professionals with more than 22,000 public relations and communications professionals, in addition to more than 10,000 university and college students through the Public Relations Student Society of America. PRSA seeks to impact standards of ethics and excellence for its membership, as well as promote the discipline as a vital component of business and professional communications. Information on organization benefits can be found at Benefits, and those privileges specific to the university at Georgia Benefits.
Membership fee is $345 ($255 national + $90 Atlanta Chapter) and are transferable. New memberships can be added at a prorated cost throughout the year.
American Institute of Graphic Arts (AIGA)
The oldest and largest professional organization for the advancement of graphic design as a profession and as a cultural force. AIGA strives to enhance the value of graphic design as a vital element of business and society. Members come from all backgrounds and interests are welcome to join. Information on the local chapter in Atlanta can be found at Atlanta Chapter.
Cost to join the University of Georgia membership is $75. Visit the national and Atlanta Chapter websites for benefits, resources and events, such as the monthly creative networking sessions and In-House Roundtable.
University Photographers’ Association of America (UPAA)
The UPAA is an international organization of college and university photographers concerned with the application and practice of photography as it relates to the higher education setting. This organization is committed to photographic excellence through continuing education and networking with other professional colleagues.
$75 annual membership for professional photographers; $25 annual membership for students.
Higher Education Organizations
Academic organizations create professional alliances across universities and regions, with a focus on alumni and development, and organizational marketing communications and public relations. University marketers are encouraged to join the below organizations to build relationships with other professionals that understand the unique challenges of higher educational institutions.
Council for Advancement and Support of Education (CASE)
A professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.
CASE District III
2017 Annual Conference - Nashville, TN - February 5-8, 2017. $389/person group rate deadline is January 8, 2017 (Must have 3 people to register at the same time. Others can be added at that rate.)
CASE AWARDS deadline for submissions is November 11, 2016. $40/entry
Georgia Education Advancement Council, Inc. (GEAC)
A statewide organization for those at public and private colleges and universities who work in educational advancement including the areas of alumni, development, publications and communications.
GEAC holds conferences in the summer and in November at various locations around the state. Stay tuned for updated information on upcoming conferences
Conferences and Workshops
CONFAB Higher Ed
Content Strategy Conference brings together communications professionals everywhere who realize the value of content. Organizers present seminars in content strategy, management and metrics. Conference goers can meet with their peers from various professional and industry backgrounds to discuss improving user experience, increasing marketing effectiveness, IT challenges, as well as business and storytelling successes.
Touted as the premier conference for university public relations, marketing and communication administrators, this event offers professional development workshops and seminars tailored for strategic communicators and marketers at institutions of higher-educations. Conference goers can attend group-oriented, interactive learning sessions, roundtable discussions and other after-hour social and networking activities.
College Media Conference
Hosted by the Council of Independent Colleges and the American Association of State Colleges and Universities, this conferences helps campus professionals develop marketing and communications techniques that work, prepare media materials that produce results, and make contacts with some of the nation’s top reporters, editors, producers, bloggers, and digital media experts. It also features presentations and panel discussions with experienced college and university public relations professionals who share best practices and new ideas.
This international organization of higher education web professionals strives to advance web professional careers and development, to highlight technologies, and to create standards and best practices in higher education. Their annual conference brings together internationally recognized leaders with marketers, managers and designers that face the challenges of web-design, function and maintenance facing the national colleges and universities.
This conference, hosted by the National Association of Science Writers, provides an annual forum for the continued improvement of the craft. Offering professional development workshops, briefings on scientific research presented by the Council for the Advancement of Science Writing, and lab tours and science field trips organized by the Texas Biomedical Research Institute, there is much to gained by professional who attend.
A meeting for science writers, by science writers.