For digital channels, content often needs to adapt for different media, device sizes and formats. While this can be a challenge, we have compiled a few best practices to get you designing in  the right direction.

Color

Our audiences usually meet Georgia digitally first, way before they ever experience Georgia in person. To translate our brand thoughtfully for our digital communications, we have created web-specific values for our color palette using the HEX and RGB variations. They have been optimized for digital use and should not be altered in any way.

Hedges, Lake Herrick, Pandora, and Jackson Oak should be used cautiously on the web.

Accessibility

We want our communications to resonate with all audiences, so  take thoughtful consideration when choosing color combinations for digital communications. Our digital color palette has been optimized for compliance with the Americans with Disabilities Act (ADA)—an equal-opportunity law for people with disabilities—so that it is visually effective and functionally useful.

Provide High Contrast

Pay special attention when using neutrals. Check your contrast levels with the WAVE color contrast tool.

Do not rely on color alone

Since some users may override page colors, color should not be the only way information is conveyed. Make sure information is available even if colors are altered. This can mean adding another cue, such as an underline to show a link, or an icon to reinforce the meaning.