This is the core of the University of Georgia story. This narrative guides our voice, supports our core messaging, and supplies us with words and phrases that we can use to build communications that reach and inspire all our audiences. It elevates our strengths, identifies what our audiences can expect from us, and forms the basis of an ownable, unique identity for the university.

At the heart of all we do is heart.
And it’s the love we share for our students, for the state of Georgia,  
and for the people of the world
that turns every potential possibility into something truly possible.

This is why we’re solving grand global challenges.
This is how we’re serving communities and improving human lives.
And this is the reason we give our students every opportunity to do more, achieve more and become more.

We share a deep sense of duty and dedication.
We acknowledge the past while we look to the future.
We embrace the challenges that push us way past our comfort zones—into disaster zones, combat zones, end zones and every time zone.

Wherever people are suffering,
whenever communities are looking for stronger leaders,
and whenever the world cries out for those who will bring better solutions, we are there to answer the call to service.
It’s more than our mission.
More than our passion.
It’s our commitment.

A commitment to our future.
A commitment to each other.
A commitment to a better world. 
A commitment we hold close to our hearts.

Commit to greatness.

How to Use It

To Gut-Check Voice

Does the tone of what you are writing capture the spirit that “commit to greatness” conveys? Does it sound like the personality of someone who embodies this idea?

To Stay On Message

Move beyond facts whenever possible. By citing the motivation behind our successes, we can create a stronger emotional tie with the audience.

To Influence Visual Choices

Our brand does not just rely on written words. Refer to the brand narrative specifically through graphic treatments.

Narrative Breakdown

Taken as a whole, the brand narrative is a great source of inspiration that can help inform the writing of Georgia marketing materials. That said, keep in mind that it is made up of several smaller messages, each illustrating distinct characteristics that, together, form our central message.

We are not driven by a desire for recognition or fame. We do what we do because we care. And it is people that we care about: the people of our university, the people of Georgia and the people of the world. Everything we do is for their betterment.

At the heart of all we do is heart.
And it’s the love we share for our students, for the state of Georgia,  
and for the people of the world
that turns every potential possibility into something truly possible.

We use this language not only to highlight our global focus, but to concentrate on why and how we do it. This is one way to illustrate our commitment to the big issues that affect our world.

This is why we’re solving grand global challenges.
This is how we’re serving communities and improving human lives.
And this is the reason we give our students every opportunity to do more, achieve more and become more.

This commitment is in our blood. It is a part of who we are. We define our character by our willingness to do what others lack the determination and wherewithal to do. We share a sense of duty that compels us to do more.

We share a deep sense of duty and dedication.
We acknowledge the past while we look to the future.
We embrace the challenges that push us way past our comfort zones—into disaster zones, combat zones, end zones and every time zone.

And above all, we have a commitment to serve the people of Georgia and the world. This is something deep. People are counting on our university, and we are always there to answer the call.

Wherever people are suffering,
whenever communities are looking for stronger leaders,
and whenever the world cries out for those who will bring better solutions, we are there to answer the call to service.
It’s more than our mission.
More than our passion.
It’s our commitment.

The idea of committing to greatness can take many narrative forms. This “commitment to _______” construction is an easy and compelling way to illustrate what it is that sets the University of Georgia apart.

A commitment to our future.
A commitment to each other.
A commitment to a better world. 
A commitment we hold close to our hearts.

Commit to greatness.